How to get your PR tactics out of a rut


Here at MediaHQ, we know just how important it is to have a good PR strategy. Your PR approach needs to be exciting, engaging and effective in order to grab a journalist’s attention and to have a lasting impact on your target audience. However, creative blocks are extremely common and can be quite frustrating. If you find your PR tactics in an unsuccessful rut, it’s time to reevaluate and switch things up for the better.

Many PR professionals are not eager to stray from their usual methods. While change may be daunting, giving your PR strategy a boost can do your strategy the world of good. But how does one go about it? We have devised a list of three helpful pointers to get your PR tactics back to where they need to be.

Key messages

If your PR efforts are failing, it might be time to examine the key messages that your company is sending out. Key messages determine how your target audience perceives your brand and the relationship they form with it. Hence, it is vital to ensure that they are positive, contemporary and unambiguous. Revamping and highlighting the key messages that your company wishes to send to the public can make all the difference.

Bounce ideas around

There are plenty of ways to get the creative juices flowing among your PR team. Hosting a weekly brainstorming session may reveal new and collective ideas that would otherwise go undiscovered. Look to fellow team member for inspiration and constructive criticism on ideas. As the saying goes, two heads are better than one!    
Schedule regular meetings with your PR team and bounce ideas off one another. Team members can offer feedback, suggestions and articulate new ways to engage with your target audience. Prioritise these essential focus groups and carefully consider all of the wild and wonderful approaches.
At MediaHQ, we offer a useful News Diary feature that can help to inspire your team during your brainstorms. Take a look here.

Reach out to influencers

Pitching your press releases to a journalist is not a dead practice. However, be aware that PR outreach has also expanded beyond traditional channels. Influencer marketing is a rising trend on the market. Having an influencer on your side to endorse your products, service or brand itself is a great way to gain exposure and improve your PR success rate.
Establishing trust between your brand and your target audience is key, so finding the right person to be the face of your brand can be tricky. It’s important to do your research and form a relationship with the influencer that will benefit your brand the most and reach as many potential customers as possible.

Need inspiration? Looking to make the news? MediaHQ can help. Click here to find out more, or call Gaye on (01) 254 1845.