What is press release distribution, and how do MediaHQ services work?
Lets start from the top. To state it simply. Press release distribution sends your release out to different locations, targets a selected media contact or posts your release on a single website. This way, journalists can search for and find releases related to certain businesses and organisations.
The struggle & how MediaHQ enhances your chances of PR pick up
The average PR and communications professional uses press release distribution to get their stories to the places that will garner the most press coverage. However, the battle ground is fierce because all journalists have access to the same information equally. The more exclusive the content a journalist can find and have access to, the better chance it will get coverage. Therefore, although a story may be deemed newsworthy there is no guaranteed pick up. For freelance writers and press release specialists, this can be detrimental because they are unable to move a piece. However, press release distribution services like MediaHQ are here to help you find the right journalist for your story.
How MediaHQ does it better
Here at MediaHQ, we see hundreds of press releases pass through our system every week. The world of modern PR can be taxing and strenuous on even the most patient of professionals. Carrying out an effective PR strategy and making sure your message is distributed effectively to the right contacts can be a tricky feat as journalists are constantly moving jobs.