Press Release Reports
Sending your press release marks a new stage of your campaign. You’ve done all the creative brainstorming, planned out your execution, written your press release, prepped your spokespeople and found the right journalists to target. Now it’s time to follow up and ensure your story gets the coverage it deserves.
A few minutes after sending your press release you will be able to see exactly who has received it, whether it has bounced or not, who has opened it and how many times and who has left it unread. A great reporting system will constantly update these stats so you will have consistent and up-to-date information.
You can use this system to tailor your follow up outreach. Step in MediaHQ.
On May 25 2018, GDPR came into force and with it came a change to the way PR and communication professionals reached out to the media.
As GDPR now enforces a “proof of consent” rule for all data you collect, the old practice of obtaining email addresses from your predecessors or keeping contacts for years on Excel sheets has become an offence under the new EU regulation.
GDPR regulations are putting more emphasis on respecting people’s data which means PR pros need to be more careful about who and how they contact journalists. GDR compliance is a hidden PR tool. Blanket emailing irrelevant press releases is a sure way to have journalists complain to you and demand that they are removed from your list. Add compliance to your arsenal & ensure your PR tool kit is GDPR friendly.
In order to keep contacting journalists and getting stories into the media communications professionals need to use a system that is GDPR compliant. One that keeps you, the journalists and the data protection officers happy.