Being successful with a pitch to a journalist is like that line from Al Pacino’s famous speech in the movie Any Given Sunday. He says that in football, as in life, the margin for error is so small that one half a step too late or too early and you don’t quite make it. In pitching, one half second too slow or too fast and you don’t quite catch it.
PR is like football when it comes to timing and just like a well-timed cross can be headed straight into the back of the net, a well-timed email, press release or phone call can get your story on some of the biggest shows in Ireland.
Here are a few tips to help you understand the importance of timing and deadlines when pitching stories.