What makes a good media contacts database?
A media database is a directory of media contacts. This can include contact information for people working in the media industry including journalists, producers, researchers, editors and influencers. The database allows communication professionals to search through it and find people they want to pitch a story to.
For companies looking to purchase a media contacts database finding one that is the right fit and meets all of their needs can be difficult.
This article aims to give you a detailed look at what questions you should ask yourself before you get a media contacts database to make sure it’s fit for purpose.