As is the case with most things in life, both PR agencies and in-house PR come with some positives and negatives.  We have decided to take a look at both PR methods to show you the pros and cons of each.  In-house Positives Focus  Probably the main advantage of having an internal PR department is […]

How do you build media lists that get you great media coverage? Read in our in-depth guide on media lists below. A media list, also called a press list or a contacts list is a document that outlines the names, job titles, email addresses and contact details of journalists , reporters, media organisations and influencers […]

Mike Burns a Tribute It was with great sadness that I learned on Saturday evening of the passing of Mike Burns. Mike was a kind, friendly and astute  man who had a huge affect on my life.  I first met Mike in late 1998 in Government Buildings at a Christmas drinks reception. I had just […]

  It’s a fundamental question, core to every story you work on as a PR person. How do I send a press release? Do you pitch it out, or do you send it as a press release? Why do you do it? In essence, the question is one of evaluation. You do the evaluation because […]

Sarah Provan has been promoted at Financial Times Sarah Provan has been appointed as Deputy Head of Breaking News at the Financial Times. Sarah was previously a Senior Reporter for the fastFT team. Claire Dunwell has joined The Sun Claire Dunwell has been appointed as a Senior Features Writer at Fabulous Daily for The Sun. […]

Aoife Martin has joined The Journal.ie   Aoife Martin has joined The Journal.ie as a columnist.   Gemma Weir has left Northern Ireland Travel News   Gemma Weir has left her position as a Multi-Platform Journalist at Northern Ireland Travel News.   Holly O’Neill has been promoted at Image Magazine.   Holly O’Neill has been […]