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Brand Storytelling, PR Tips, Storytelling April 14, 2016

Think like a Chief Storytelling Officer

Savvy in-house PR teams know that sharp storytelling is the secret to successful campaigns.

Brand Storytelling, Storytelling, Tips April 1, 2016

Spring clean your storytelling strategy

With spring in full spring, it’s time to give your storytelling strategy a makeover. The brand story is at the heart of your company’s identity. It explains what you value as an organisation and what you want to change in the world.

Changes, Communications, Content March 8, 2016

4 regional journalists that you need on your list

Here at we eat, sleep and breathe journalists. So trust us when we say that we know all the great ones. Here’s three regional journalists that you need to have on your list:   Aine Fitzgerald – The Limerick Leader Aine is a journalist who is quickly gaining momentum. She works for the regional

Creativity, Online, Storytelling February 25, 2016

3 of the best TED Talks on creativity

Creativity is a word that is thrown around a lot in many industries and when someone is described a the creative type what does that even mean? Many people think it’s black and white. They either are creative or they’re not. However you can learn to be creative, and with enough practice it will become

Brand Storytelling, Mediaflash, Podcast February 22, 2016

3 storytelling tips from Roddy Doyle’s Fighting Words

On the latest episode of Mediaflash, we are joined by Sara Bennett, manager of Fighting Words, the creative writing centre founded by Roddy Doyle and Seán Love. Working mostly with children and young adults, Fighting Words aims to make creative writing accessible to as many people as possible. Mediaflash spoke to Sara about how PR

PR Tips, Press Release, Storytelling February 8, 2016

3 things that will make or break a story

Here at, we love sharing great stories. In fact, we do it hundreds of times every day. We have learned over the years that there are common pitfalls that PR pros fall into which cause their story to slip through the cracks and go unnoticed:

Communications, Digital Marketing, Irish Blogs January 18, 2016

3 must-read books to better your storytelling skills

Storytelling is a skill that must be obtained by anyone working in Business, PR, Communications, and Journalism. Storytelling is one of the most effective forms of communication. Whether it’s creating a brand story, pitching a story to a journalist, or pitching a story to an editor, there are certain skills that must be obtained to

Branding, Communications, Content January 13, 2016

4 ingredients to the secret sauce in storytelling

Compelling stories go beyond using words to convey meaning. Compelling stories harness an innate emotional response in human beings; something that everyone can relate to. Every brand has their own unique story, their own special sauce, if you will. However, there are some key elements everyone must be aware of when communicating.

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