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Branding, Content, Digital Marketing November 17, 2015

Can a ‘Freemium’ business model work for your company?

First of all let’s look at what a Freemium business model is and some example of businesses that have used it to great success. The term stems from an amalgamation of the words free and premium. The premise behind the business model is that a company would offer a large portion of its services for free

Content, Digital Marketing, MediaHQ November 16, 2015

Put the ‘wow’ factor into every headline

Every press release is a chance to promote your client and push their brand. Unfortunately PRs outnumber journalists at a ratio of 5:1, which means you have to fight that much harder to get your story the airplay it deserves.

Content, Creativity, Media November 16, 2015

What makes a PR agency great?

PR agencies promote clients through editorial coverage or free media. Their job mainly consists of raising awareness, interpreting and analysing public opinion and implementing damage control strategies where necessary.

Branding, Content, Irish Blogs November 16, 2015

Building an audience: Why branded content is here to stay

At our event for charities and in-house communications teams last week, our CEO Jack Murray glided through the key PR trends for 2016. One of the key trends outlined was the idea that ‘branded content’ is here to stay. But why is this form of content now a staple and no longer fashionably ephemeral?

Communications, Content, Irish Journalists November 13, 2015

Get ahead of the curve with our Christmas book List

The Christmas countdown has begun, lights are being put up and stocking stuffers considered. Shelves full of best sellers lie waiting to be plundered by the hoards of Christmas shoppers looking for a great read or a coffee table ornament.

Communications, Content, Creativity November 12, 2015

Cold pitching: the dos and don’ts

Cold pitching is the art (yes it’s an art) of making a great impression. It happens when you try selling a story or idea to someone you’ve never met. Cold pitching can be a daunting task for any PR, but we like to think of it as a challenge and as a new way to drum

Broadcasting, Changes, Communications November 12, 2015

North West station CEO appointed head of Newstalk

Tim Collins, current CEO of Ocean FM, was appointed head of national station Newstalk today.

Brand Storytelling, Branding, Digital Marketing November 11, 2015

Why building influence is not a popularity contest

Follower counts, likes and clicks are hugely important in social media monitoring. If you want to know how well a post is doing, see how many times it’s been shared, retweeted and favorited. Looking at these stats will tell you that people are clicking on your content, what it won’t tell you off the bat

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