When trying to get coverage for a story, it’s very easy to just pitch it out to journalists working for national publications in the hope it will get the biggest audience views and then just leave the story there. In reality, you should be pitching to everyone who specialises in your story subject. They might
We often find ourselves creating great PR campaigns, content strategies or digital marketing plans. We do all that work and utilise all the resources available to us. And then we stop. We are failing to measure success or check what worked and what didn’t. Analytics are so much more than just how many people are viewing
In a world of fast-moving stories, tight deadlines and a constant desire for brand new information, journalists really have their work cut out for them. Every PR individual or company wants their story to be front and centre of the newspaper, radio or television bulletin, or online website. Building a co-dependent relationship with a journalist
As PR pros, we know how important it is to get our clients as much coverage as possible. However, we should also be aware that it is equally as important that our pitches are reaching the right publications. You wouldn’t send a release about new environmental legislation to a teenage fashion magazine now, would you?
Twitter is a goldmine for picking up tips and trends in the PR and Communications industry with organisations from all over the world chipping in with their bit. However, with so many expert voices in one place, it can be difficult to figure out who to follow without swamping your timeline. With a mixture of individuals
What is brand loyalty? My grandmother was a creative and talented baker. When it came to her baking equipment she was loyal to one brand, and could not hear (let alone utter herself) a negative word about them. Throughout the late 1960s and 1970s she collected every piece she could to go with her Kenwood Chef
Welcome to the latest Monday MediaIQ, our series on how to make the most of your MediaHQ. This week we’ll be looking at how to keep your lists up to date and ready to use. MediaHQ gives you the perfect platform to build some amazing media lists. Whether you build your list from scratch or with
Throughout our years of helping people send off their press releases, we have seen first hand what gets picked up and what doesn’t. Here at MediaHQ, we have put together this handy press release checklist to help you keep track of the most important steps on the way to sharing your story. These are just some of