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Brand Storytelling, Branding, Content August 29, 2016

How to get shoppers to buy into your retail brand

Shoppers are crafty folk and yes we they can easily drop a tidy sum, but they are also careful where to spend their precious pennies. Retail brands have to work hard to ensure that they are the first on our shopping list. Earning media coverage through PR is hugely effective in the retail game and Irish

Branding, Communications August 15, 2016

Social Media FOMO? Don’t panic

Social Media is how today’s world communicates. Its how news and stories are shared.  You could sign up to every platform available to try promote your company, but you’d be trying too hard.  Not all social media platforms are essential for your brand to get out there. Perhaps the most important point to remember is to

Branding, Marketing August 11, 2016

Olympics – Rule 40 and why it’s redundant

At the Olympics, the International Olympic Committee (IOC) call the shots. Not only do they specify the rules of competition, they also dictate exactly how the business-end works.  One of their rules is rule 40, eluding to the “use of a participant’s image for advertising purposes during the Rio 2016 Olympic Games”.  What is Rule

Brand Storytelling, Branding, Instagram August 9, 2016

Why Instagram stories are a big deal for brands

Anyone who uses Instagram will have noticed its new ‘stories’ feature, which is exactly like Snapchat’s.  While some users are still unsure about this new development, believing it is ripping snapchat off or that this isn’t what Instagram is for, brands are absolutely loving it.  There’s a few reasons for this. Most of them are

Branding, Marketing, PR July 26, 2016

Paddy Power – PR masters or complete messers?

Bookmakers Paddy Power have never been ones to hide from the limelight when it comes to promoting themselves.  Their campaigns are often controversial, sometimes landing them in hot water. But, they never fail to get people talking.  Here is a look at some of their work and you can decide for yourself if they are

Brand Storytelling, Branding July 19, 2016

5 Irish companies getting in on the Pokémon Go fun

Pokémania is back baby. And as we all know, wherever consumers spend their time, brands will follow. There have been plenty of cheesy examples of brands forcing themselves into the Pokémon Go bubble. However, since the weather is nice and ice creams are on the way we’re focusing on the positives. Here are our favourite examples

Brand Storytelling, Branding, Storytelling July 18, 2016

Irish brands that understand the importance of stories

If there’s one thing people always remember, it’s a great story. A great story triggers emotion inside someone. It gets them thinking and it gets them talking.  A great story can work wonders for your brand.  Here are some Irish brands that know all about the importance of storytelling.  Guinness The Guinness brand is famous throughout

Branding, Communications, Digital Marketing July 12, 2016

Who needs a Chief Storytelling Officer anyway?

The idea of storytelling for business has been buzzing around for a while now, some organisations have immersed themselves and jumped straight in to the deep-end while others are dipping their toes in at the shallows. But is the Chief Storytelling Officer just another toy for marketing and comms teams to play with? Or will this role

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