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Blog

Communications, Content, Marketing September 13, 2018

When and why should your businesses send out press releases?

Often people have the perception that Public Relations should only be carried out by large organisations or those with big budgets. In reality, PR should be carried out by everyone.  The thoughts of sending out a press release and contacting the media can be extremely daunting for anyone, never mind those just starting out. It’s why

Communications, Digital Marketing, Irish Journalists September 12, 2018

Why does nostalgia marketing work so well?

In the last couple of years, there has been an increase in popular old products being relaunched with a modern twist. 90s fashion, Polaroid cameras and the Nintendo Switch are just some of the trends and products that have seen a new lease of life. These brands all recognise the true power of nostalgia.  View this

Marketing, Media Tips September 4, 2018

Top 5 elements of successful PR email marketing strategies

Email marketing strategies are incredibly effective, when deployed in the correct manner of course. As a PR firm, you most certainly want your recipients to receive your emails. Whether you’re sending emails on behalf of your client, or even just sending out emails to try and attract new retainers, having a successful marketing strategy can

Communications, How To Content, Marketing August 29, 2018

Digital Survival Guide: How to deal with a negative PR review

Sometimes a bad review can be used as constructive criticism that can help you grow. However, there are times when a bad review can really knock your reputation and have a detrimental effect on your business, especially for those which are less established. First things first – Don’t ignore it One of the worst things you

Communications, Journalism, Marketing August 23, 2018

3 PR email tactics to engage your audience

Email marketing has been around for over two decades, so naturally, there has been a massive amount of developments since it’s beginnings. With so many distractions and ‘time-poverty’ playing its part,  it can be difficult to grab the attention of your audience. With that in mind, we provide three email marketing tactics to get your

Communications, Marketing, Media Intelligence August 20, 2018

Are you achieving success in the digital world?

Are you up to date with the current media landscape? Digital channels have completely changed the way in which we communicate brand messages, but does your brand’s current communication strategy reflect this? If you’re not tuned into the digital world, you could be missing out on a huge potential audience. We have our top tips

Featured Journalist, Irish Journalists, Journalism August 17, 2018

Think outside the box–5 great journalists to pitch to

When trying to get coverage for a story, it’s very easy to just pitch it out to journalists working for national publications in the hope it will get the biggest audience views and then just leave the story there. In reality, you should be pitching to everyone who specialises in your story subject. They might

Communications, Content, Marketing August 16, 2018

Embrace analytics to improve your communications strategy

We often find ourselves creating great PR campaigns, content strategies or digital marketing plans. We do all that work and utilise all the resources available to us. And then we stop.  We are failing to measure success or check what worked and what didn’t. Analytics are so much more than just how many people are viewing

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