Here at MediaHQ, we know just how difficult it can be to consistently come up with creative and topical story hooks for your press releases, especially when PR coverage is more competitive than ever. With that in mind, we have a useful and inspiring News Diary feature to help get those creative juices flowing. The
At MediaHQ, we know just how manic the Public Relations world can be. PR pros are constantly trying to find creative ways to promote products, increase sales and generate a positive public perception of their brand. One method used to do this is ‘newsjacking’. Not sure what newsjacking is? A term established by David Meerman
Considering that there are a number of arts, culture and literature events taking place all over the country this month, all of us here at MediaHQ have decided to dedicate this blog post to the importance of arts and culture in the world of PR, the impact it has on the media and influence it
Writing good website copy is tough work. Writing about your product or services in an informative, engaging and enticing way isn’t always easy. It takes practice and knowledge. The trick to writing good copy is to have great writing skills, good knowledge of your market and a thorough understanding of what your audience is looking for
As children we were all taught that honesty was the best policy. But as we got older some doubt crept in. A little white lie here or there never hurt anyone, is what we tell ourselves. Maybe your friend isn’t a good a singer as she thinks she is, but do we say anything? Probably
Every organisation, no matter how large or small, ultimately depends on its reputation for survival and success. Hence, creating the perfect PR strategy should be essential to any business plan. When done effectively, it has the power to increase sales and profits, heighten your brand credibility and change the way customers, investors and competitors see
The relationship between PR professionals and journalists is known for being adversarial. Journalists view PR pros as obstacles who either get in the way of stories or try to create stories from nothing. On the other hand, PR pros get frustrated when journalists ignore their work. As we commemorate International Cooperative Day tomorrow, we explore
When writing a press release, we are all aware of the main rules to which we must adhere to gain coverage, however it’s often difficult to spot a PR no-no especially when you’re new to the media scene. That is why here at MediaHQ, we have outlined five main mistakes people often make which we