Press Release 101″ Here are the most common PR mistakes to avoid.   1) The headline isn’t good enough   Your headline might just be the most important part of your press release. It needs to elicit emotions and actions from the reader. If you bore or confuse your audience within the first couple of […]

Public Relations is an ever-changing industry. What PR tools those working in the communications industry now need to succeed has changed dramatically in the last few years.  New challenges are consistently being presented to those working in the field. Today, a nicely put together press release and your little black book of media contacts no […]

Whether your working as part of a larger team or solo, these are 5 must have PR tools for any PR pro. From the basics of creating a press release to social media monitoring of your PR campaigns, we have some of the top PR tools that every communications professional should include in their arsenal. […]

When a company is investing considerable time and money into PR campaigning it is important to know their methods are working, that they’re getting a clear ROI. Here are 7 ways to measure the impact of PR.   Contemplation takes priority for businesses before investing in public relations. Consider questions like; what impact will this have […]

But how do you measure the success of a PR campaign to know if all of the blood, sweat and (sometimes) tears were worth it? Here are 5 ways to measure the success of your PR campaign The creativity and cleverness behind every PR campaign comes at a cost. A lot of time, money and […]

When it comes to crafting a pitch for your feature story, we understand it can be difficult to get the attention of a busy journalist. We’ve compiled a list of 7 tips for you on how to pitch a feature story with ease.   1. Keep your pitch short and concise   The 24-hour news […]