Must-Listen Podcast Episode: Rachel Pendered, Managing Director of Media Zoo, on The PRmoment podcast

25.02.20

  What is the podcast? The PRmoment podcast brings expert insight from professionals in the PR industry to its listeners every week. Ben Smith is the founder of PRmoment and host of the podcast.   This episode of the PRmoment podcast features an interview with Rachel Pendered, the Managing Director of Media Zoo, an independent […]

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Media In Focus: Angling Times

25.02.20

What is it in a sentence? Angling Times is the number one weekly magazine for all anglers, featuring exclusive carp, match, tackle and news pages.   How will this benefit me as a PR PRO? As a PR professional, it is essential to engage in a variety of publications in a bid to reach a […]

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Journalist You Need To Know: Isabelle Fraser

24.02.20

What’s her beat? Isabelle Fraser is Property Editor for The Daily Telegraph. Fraser has been with the publication since 2014 where she began as a trainee journalist. Isabelle has been Property Editor with the publication since 2018. She covers topics ranging from the best commuter towns outside London to a look inside the houses of […]

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Must-Listen Podcast Episode: Marketing School: Is hiring a PR firm worth it?

21.02.20

What is the podcast? Marketing School offers a daily podcast that gives you 10 minutes of actionable marketing advice every single day. In this episode, Neil Patel and Eric Siu discuss whether or not hiring a PR firm is worth it. They speak about retainers, their own experience and when should PR play a part […]

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PR Tactic: The Podcast

20.02.20

Want More PR Tactics? Get our expert insider guide that has 20 in one eBook here.   What is it? A voice broadcast, originally devised for the ipod in 2001. It can be executed a number of different ways:    Interview format  Two people in discussion – an interviewer and an interviewee. This is very […]

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Media in Focus: Drapers

19.02.20

What is it in a sentence? Drapers is a trade magazine which covers the fashion retail sector by covering issues such as digital transformation, technological advance and the management of supply chains as well as hosting a series of conferences, events and awards nights throughout the year.   How will this benefit me as a […]

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Journalist You Need To Know: Amelia Tait

18.02.20

What’s her beat? Amelia Tait is a freelance features journalist who writes for publications including The Guardian, The New York Times, Wired UK, Vice, GQ and The iPaper. Amelia focuses particularly on digital culture and explores its place in the world through her writing. She allows remarkable people to have their voices heard, by telling […]

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Must-Listen Podcast Episode: The CMO Show: Alexander Meyer on Forming Emotional Connections Through Creativity

11.02.20

What is the podcast? The CMO Show is a business and marketing podcast hosted by Mark Jones of Filtered Media. In this episode, Mark talks to Alexander Meyer, CMO of The ICONIC, an online store which promises to deliver clothing within three hours, redefining online shopping in Australia and New Zealand. Alexander discusses how a […]

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Must-Read Book: That Will Never Work by Marc Randolph

10.02.20

I was drawn to this book for two reasons. I love innovation and I love change. Some would say probably too much. This book delivers a large dollop of each as it reveals some fascinating insights behind one of the greatest business successes of the last 25 years.   Netflix is so popular and ubiquitous, […]

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