We live in a world that is dominated by technology and social media. Because of this, establishing and maintaining a great online presence is essential to any successful brand. Engaging with existing and potential customers, selling your brand’s story and creating content that will get people talking are major parts of the PR world. Social
It’s international chess day and to celebrate, we’ve compiled a variety of ways on how you can checkmate your PR goals. Believe it or not, PR shares many parallels with chess.
It’s a common mistake for brands and other businesses to think that executing a social media campaign is going to be easy. After all, there are loads of teenagers going viral on social media, so how hard can it really be? However, building a social media campaign is more challenging than the existence of teenage
For any PR campaign to be successful, it is important to ensure that you are conducting social listening. Social listening and social media monitoring is an essential part of PR planning and stakeholder management and research. It can help you to keep ahead of a crisis or keep up to date with your audiences best interests.
Telling untold stories of people who are vulnerable or oppressed shines the light on injustice and inequality. However, with so many different aspects of social justice, from homelessness to human rights, it’s hard to keep up with all the news within the space. So, we created a list of stellar journalists you can bookmark to
In 1999, Japanese artist Shigetaka Kurita designed the first-ever set of 176 emoticons for “i-mode”, an early mobile internet platform. Kurita wanted to design a set of icons that would allow people to convey information in a clear and concise way. Even before Kurita’s pioneer emojis, people were infusing their texts with emotion, using the
We are halfway through 2019 and it goes without saying that regardless of your PR strategy, innovation isn’t just for the start of the year. You’ve probably invested a lot in your PR so far. However, before you execute your PR strategy for the third quarter of the year, you need to know what yielded
This year Shark Awareness Day is on July 14. To celebrate, here at MediaHQ we’ve taken a look at Jaws to see what we can learn about PR. The summer blockbuster was a monster success, making over $400 million at the box office and spawning three terrible sequels. So successful was the film’s fearsome depiction