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Communications, How To Content, Media on the Move February 26, 2019

PR back to basics: Do media relations still matter?

We’ve all seen the “Are press releases dead?” articles floating around online but it’s safe to say the era of the press release is still firmly alive. Unless it’s a breaking news story or incident that has been reported on social media, traditional media is still the preferred channel for reaching the public. Anyone can

Communications, Content, PR February 25, 2019

The importance of a strong online presence

It’s not news to anyone in the PR, communications or marketing industries that today’s media landscape is all about having a strong online presence. However, that doesn’t necessarily make it any easier for those struggling against the tide of new media technologies, unsure of where to start and how to establish the right tone. For

Communications, Content, How To Content February 22, 2019

PR Insider: Story behind €175 million lotto jackpot

The biggest news story was shared through our MediaHQ platform this week as €175 million was won in the Euromillions draw by a family syndicate in Naul, Co.Dublin. Here we speak to Miriam Donohoe of the National Lottery to get the real story behind the story. On Wednesday afternoon, while the country’s media organisations’ were

Communications, Content, Digital Marketing February 20, 2019

How to use Twitter to find PR opportunities

When it comes to individual social media platforms and trying to target specific audiences it can be difficult to figure out where to put what. LinkedIn tends to be strictly business related, while Facebook has more of a family and friends feel. Twitter, on the other hand, can be very much a mixture of both.

Broadcasting, Communications, Content February 20, 2019

PR Pro Perspectives – Aoife O’Driscoll, Powerscourt Estate

PR Pro Perspectives is an ongoing interview series where we talk to the many talented Public Relations Professionals working across the Irish landscape. In our latest instalment, we speak to Aoife O’Driscoll, Head of Marketing and Communications at Powerscourt Estate, Co.Wicklow. What is your current job role and what does it involve?  I am the

Communications, eBook, MediaHQ February 19, 2019

How to write a press release – MediaHQ eBook

When carrying out Media Relations, press releases are still one of the main ways the media generate news. As a Communications/PR Pro your objective is to get your message to appear in the media unchanged. For this to happen, your press release must read the same way as a news story. It might seem obvious, but

Communications, Creativity, Media Tips February 18, 2019

5 ways to transform your PR in the second quarter of 2019

We’re almost into the last month of the first quarter, so haven’t havn’t already now it’s time to hit the ground running with new and creative content, ideas and strategy. What can you do to improve your PR strategies? Here are a few starting points to get ready for quarter two’s revolutionary communications. Deliver quality

Communications, MediaHQ Features, February 18, 2019

Making the most of your MediaHQ lists

When working in PR and communications, media contacts become a high priority. MediaHQ offers the perfect platform for building custom media lists quickly and easily while being assured that you are fully GDPR compliant. Whether you build your lists from scratch or take advantage of our list hub as a jumping off point, it is

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