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Branding, Social Media, Twitter November 30, 2016

Brands responding to the news on social media – 8 great examples

Marketing in the moment – Many social media managers dream about seeing something they share on social media go viral. A good way of doing this is by relating your story to the news of the day.

Brand Storytelling, Branding, Instagram November 17, 2016

Branding tips – Maximise your Instagram

Conor Hawkins takes a look at some of the ways brands can maximise their Instagram accounts to reach out to the public.

Branding, PR November 11, 2016

5 Huge PR Disasters – Big Blunders and Mad Mishaps

Finn Connolly highlights 5 huge PR fails that are genuinely hard to believe.

Brand Storytelling, Branding, PR Tips October 12, 2016

How to translate your brand story to PR

Every brand has a story, but not every brand knows how to tell it.  This best communicators are the best storytellers, and if there’s one thing people always remember- it’s a great story. Here are some tips to improve your storytelling and PR.  The 4 Ps People  The story needs to be about someone. People interact

Branding, PR September 28, 2016

Oh no you didn’t! 5 huge PR fails

Everybody makes mistakes from time to time, but sometimes people make particularly big ones that cause quite a stir.  Here are 5 PR fails that will leave you wondering just what they were thinking.  Volkswagen  In September 2015, Volkswagen admitted it had intentionally installed software to cheat on emissions tests, after the EPA had determined

Brand Storytelling, Branding, Storytelling September 21, 2016

5 storytelling tips for SaaS companies

Wondering what storytelling has to do with SaaS companies? Everything of course!  Storytelling is how you really get yourself out there. It’s how you get people to think about you.  Great stories get more. Here are some tips on how to tell stories worth remembering.  You do have a story to tell – Identify it

Brand Storytelling, Branding, Content August 29, 2016

How to get shoppers to buy into your retail brand

Shoppers are crafty folk and yes we they can easily drop a tidy sum, but they are also careful where to spend their precious pennies. Retail brands have to work hard to ensure that they are the first on our shopping list. Earning media coverage through PR is hugely effective in the retail game and Irish

Branding, Communications August 15, 2016

Social Media FOMO? Don’t panic

Social Media is how today’s world communicates. Its how news and stories are shared.  You could sign up to every platform available to try promote your company, but you’d be trying too hard.  Not all social media platforms are essential for your brand to get out there. Perhaps the most important point to remember is to

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