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Blog

Featured Journalist, Irish Journalists, LinkedIn November 19, 2015

Featured Journalist: Colin Pauser-Cowman

This week at MediaHQ towers we are getting in the holiday spirit with our featured journalist of the week: Colin Pauser-Cowman. Colin is the producer for the TV3 Toy Show this year, broadcast on Friday November 20th.

Branding, Content, Digital Marketing November 17, 2015

Can a ‘Freemium’ business model work for your company?

First of all let’s look at what a Freemium business model is and some example of businesses that have used it to great success. The term stems from an amalgamation of the words free and premium. The premise behind the business model is that a company would offer a large portion of its services for free

Branding, Communications, Creativity August 19, 2015

Four easy steps: How to use LinkedIn’s ‘Lookup’ app

The Business-oriented social networking service LinkedIn has today revealed a new app which helps employees to find their co-workers and learn about their background. Much like any other instant messaging app, ‘Lookup’ has the ability to email and text message your co-workers from within the app. And guess what? It’s free! That’s always a plus.

Communications, Content, Course/Training August 12, 2015

Press release damage control: the good, the bad and the non-rectifiable

Turning a malady into a miracle is no easy feat, especially where press releases, mass emails and the like are concerned. Mistakes happen – we’re all human, so just breathe! It will all be alright, we promise!

Communications, Content, Irish Journalists July 1, 2015

The Slow PR Model: build better relationships with the media

The Slow PR model is all about taking a relationship-based approach to communication. This is done using a mixture of traditional and digital methods. The goal is to develop long-term sustainable relationships with the media. Firstly a target demographic needs to be selected, after which a rapport can be developed. This may include covering stories

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