Media Intelligence: Maximise ROI with 7 Key Tips

02.09.19

Nowadays, PR experts are expected to generate higher return on investment (ROI). However, more often than not, media intelligence around measurement of success in a PR campaign can be tricky. This is because PR may be only one of several communications activities contributing to brand perceptions. The creativity and cleverness behind every PR campaign comes at […]

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6 PR Tools You Need To Ensure Your Press Release Makes The News

02.09.19

Public Relations is an ever-changing industry. What PR tools PR professionals and those working in the communications industry now need to succeed has changed dramatically in the last few years.  New challenges are consistently being presented to those working in the field and today a nicely put together press release and your little black book […]

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Cure Your Phone Pitching Fears: 5 Clear-Cut Tips

30.08.19

Often seasoned PR pros neglect the most useful tool when phone pitching that perfect story: the phone call itself. The anxiety of successfully implementing phone pitching is a real problem in PR, mostly because it’s related to rejection. What if that mild-tempered journalist (albeit stressed) rejects my pitch straight up on the phone? Will my story […]

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August's media movements

30.08.19

August saw a number of changes across Irish media with the announcement of the closure of three regional newspapers as well as high profile movements within the industry.  Below you can find a sample of some of the Irish media movements that have taken place over the month: The Clare People has printed its last […]

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PR Expert: 5 Common Press Release Distribution Mistakes To Avoid

27.08.19

In the PR world, there’s one thing that makes all PR pros shiver– press release distribution to the right media contacts. So, you’ve done all the hard work. You’ve come up with a wonderful creative idea, you’ve shaped it into a great press release or a wonderful pitch and you now have to get it out to […]

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We're hiring a Research Manager

26.08.19

Do you work in PR? Maybe you’re a press officer, part of an in-house PR team, or you work in an agency. At MediaHQ we’re expanding our research team by hiring a Research Manager. We’re looking for people who understand PR to help us. In a few weeks, we will be entering some new international […]

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The Definitive Guide to Pitching Your Story to Get Maximum Coverage

26.08.19

Your pitch is the first interaction a journalist has with your story. You need to make sure it’s strong. Do you know when, where, who and how to pitch a story? Or are you struggling with becoming ‘pitch perfect’? To survive in PR and to get your story heard your pitching prowess needs to be […]

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PR Tips For Communications Teams In The Education Sector

21.08.19

The world of PR and communications is constantly evolving. For those working in the higher education field this means consistently staying on top of new trends, communication methods and ways of doing things.  Old methods no longer work for the new challenges being presented. Higher education communications teams need to be more reactive and engaging […]

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Why Great Media Relations Can Help Grow Your Business

19.08.19

For most businesses, the importance of media relations and its counterpart public relations is often forgotten. When budgets are tight media relations is often the first thing to be bumped. It is viewed as a ‘nice to have’ rather than a ‘must-have’. This should not be the case.  When executed correctly media relations is a […]

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