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Blog

Communications, Content, Media Tips July 18, 2019

A guide to social listening: how you can infuse social media monitoring into your PR campaigns

For any PR campaign to be successful, it is important to ensure that you are conducting social listening. Social listening and social media monitoring is an essential part of PR planning and stakeholder management and research. It can help you to keep ahead of a crisis or keep up to date with your audiences best interests.

MediaHQ, MediaHQ.com, PR July 16, 2019

5 ways to transform your PR in the third quarter of 2019

We are halfway through 2019 and it goes without saying that regardless of your PR strategy, innovation isn’t just for the start of the year. You’ve probably invested a lot in your PR so far. However, before you execute your PR strategy for the third quarter of the year, you need to know what yielded

Humour, MediaHQ.com, PR July 15, 2019

What Jaws can teach us about PR

This year Shark Awareness Day is on July 14. To celebrate, here at MediaHQ we’ve taken a look at Jaws to see what we can learn about PR. The summer blockbuster was a monster success, making over $400 million at the box office and spawning three terrible sequels. So successful was the film’s fearsome depiction

Irish Industry News, Media Intelligence, MediaHQ Features July 11, 2019

5 News hooks from our news diary

Here at MediaHQ, we know just how difficult it can be to consistently come up with creative and topical story hooks for your press releases, especially when PR coverage is more competitive than ever. With that in mind, we have a useful and inspiring News Diary feature to help get those creative juices flowing. The

Brand Storytelling, Communications, How To Content July 11, 2019

Newsjacking–a refresher for PR pros

At MediaHQ, we know just how manic the Public Relations world can be. PR pros are constantly trying to find creative ways to promote products, increase sales and generate a positive public perception of their brand. One method used to do this is ‘newsjacking’.  Not sure what newsjacking is? A term established by David Meerman

Communications, Media, MediaHQ.com July 8, 2019

The importance of honesty in PR

As children we were all taught that honesty was the best policy. But as we got older some doubt crept in. A little white lie here or there never hurt anyone, is what we tell ourselves. Maybe your friend isn’t a good a singer as she thinks she is, but do we say anything? Probably

Brand Storytelling, Communications, How To Content July 8, 2019

How to create a sweet PR strategy

Every organisation, no matter how large or small, ultimately depends on its reputation for survival and success. Hence, creating the perfect PR strategy should be essential to any business plan. When done effectively, it has the power to increase sales and profits, heighten your brand credibility and change the way customers, investors and competitors see

Journalism, PR, PR Tips July 5, 2019

How PR pros can cooperate with journalists

The relationship between PR professionals and journalists is known for being adversarial. Journalists view PR pros as obstacles who either get in the way of stories or try to create stories from nothing. On the other hand, PR pros get frustrated when journalists ignore their work.  As we commemorate International Cooperative Day tomorrow, we explore

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