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PR, PR Pro, PR Tips April 1, 2019

PR missteps: How to avoid foolish PR

We’ve all heard the saying “there’s no such thing as bad publicity”, whether you agree with the old adage or not, I think it’s safe to say that this principle should certainly not extend to your PR efforts. A few missteps often spell the difference between successful and unsuccessful public relations. Here are some key

Communications, Featured Journalist, Irish Journalists March 20, 2019

5 up and coming PR Pros to watch out for

Ireland is abundant with extremely talented PR professionals and agencies, and we have no doubt 2019 is going to be a great year across the PR sector. The way we see it here at MediaHQ, it could be especially good for these five PR professionals: Siobhán Masterson – Law Society of Ireland  Having graduated from

Communications, Creativity, Digital News February 28, 2019

3 tactics for a killer digital PR plan

We’ve just discussed the importance of traditional media relations, but that doesn’t mean digital PR should be ignored. The best PR pros are the people who seamlessly integrate both traditional methods and digital PR to gain the most exposure for a client. When carried out correctly, digital PR is a great way of boosting brand

Broadcasting, Communications, Content February 20, 2019

PR Pro Perspectives – Aoife O’Driscoll, Powerscourt Estate

PR Pro Perspectives is an ongoing interview series where we talk to the many talented Public Relations Professionals working across the Irish landscape. In our latest instalment, we speak to Aoife O’Driscoll, Head of Marketing and Communications at Powerscourt Estate, Co.Wicklow. What is your current job role and what does it involve?  I am the

Media Relations, MediaHQ, PR February 19, 2019

7 bad habits all PR pros need to drop in 2019

Whether it’s biting your fingernails, spending too much time on social media, overspending, talking with your mouth full, procrastinating or stereotyping, let’s face it: we all have a bad habit or two we could all drop in our everyday lives. The world of public relations is no different – there are bad habits lurking around

Lists, Media Changes, Media Tips February 5, 2019

Want to make the news? Here’s how to create the perfect media list

Just as a tree falls in the bush with no one to hear it make a thud, content can only be great if there’s an audience to enjoy it and share it. So, before you write that perfect pitch or press release and start your outreach, you must be sure to have a rock-solid media list. But

Communications, PR, PR Pro January 28, 2019

What you’re pitching isn’t as important as who you’re pitching to

With almost 200,000 stories successfully shared through our PR platform here at MediaHQ, we know that a pitch to media professionals should be succinct, engaging and grab their attention. While we’re all about perfecting press releases for your PR endeavours, a pitch means nothing if you’re not reaching the right people at the right time.

Communications, Content, Nollaig na mBan January 7, 2019

3 women blazing a trail in PR

We’ve profiled three Irish women who are blazing a trail in the world of PR. In each case, they have identified and adapted to the ever-changing world of media and, with no shortage of hard work and innovation, they have founded agencies that today are among the best in their field. Lynn Hunter–MD of Hunter

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