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Blog

Brand Storytelling, Branding, Communications August 14, 2018

Is brand loyalty an ancient myth?

What is brand loyalty? My grandmother was a creative and talented baker. When it came to her baking equipment she was loyal to one brand, and could not hear (let alone utter herself) a negative word about them. Throughout the late 1960s and 1970s she collected every piece she could to go with her Kenwood Chef

Branding, Communications, Content July 31, 2018

How being unorganised is killing your digital marketing efforts

Whether you are a dedicated digital marketing professional or digital marketing is just a smaller part of your role, being organised is the key to keeping your workflow smooth and effective. Without an organised system, you are more than likely just throwing your resources into the wind and hoping for the best. An organised digital

Branding, Communications, Digital Marketing November 16, 2017

The Best Black Friday Marketing Campaigns

On Tuesday night, Amazon announced that their Black Friday deals will be available from November 17th, a full week before the official Black Friday date. It seems that every year, the international retail superstars like Amazon make earlier and earlier starts on their Black Friday marketing campaigns and last night’s announcement is no exception. Some

Branding, Communications, Humour October 25, 2017

5 Delightfully Creepy Halloween Campaigns

Halloween is nearly here. The day holds special significance in Ireland because it was here that many of our favourite spooky traditions began, from jack o’ lanterns (which used to be made with turnips before the holiday was brought to America) to bobbing for apples. Halloween evolved over the years from the Celtic New Year,

Branding, LinkedIn March 8, 2017

How LinkedIn Can Help Brands Interact With Millennials

Millennials are the most diverse generation on the planet, and marketers are desperately trying to understand them, and it’s easy to see why. When it comes to purchasing power, millennials are worth around $1 trillion annually. This is a figure that will only rise over the next decade. So, now that LinkedIn is making a

Branding February 14, 2017

5 Irish brands we’re crushing on this Valentine’s Day

Happy Valentine’s Day!

We’re here to spread some love for Irish organisations that are feeling extra generous today.

If you’re looking to impress your other half today, here’s some people who could really help you out:

Brand Storytelling, Branding, PR December 21, 2016

On the Tenth Day of Christmas – Brand storytelling 101

Brand Storytelling  Every brand has a story, but not every brand knows how to tell it.  This best communicators are the best storytellers, and if there’s one thing people always remember- it’s a great story.   So, why are stories great? It’s quite simple.    We decided, seeing as it’s almost Christmas, that we’d share

Brand Storytelling, Branding, Online December 5, 2016

5 brands revolutionising PR online

“Change is the law of life, and those who look only to the past or present are certain to miss the future”

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