July’s media movements

31.07.19

July was a busy month in the world of Irish media with a number of high profile changes across radio, television and print journalism.  Below you can find a sample of some of the Irish media movements that have taken place over the month: Richard Oakley appointed Editor of the Sunday Business Post Richie will […]

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July’s most read blog posts

30.07.19

Here at MediaHQ, we’re always keeping track of what our readers are most interested in.  Check out our top five most read blog posts from the month of July. Top 10 Irish Newspapers  Despite circulation being down across the board for Irish newspapers, the medium remains a vital news source for many people across the […]

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PR lessons from the Conservative leadership contest

29.07.19

Once Theresa May announced her resignation on May 24, it was clear that the next two months would be a gold mine for those who love the world of PR. With nine candidates having officially jumped into the race, the following weeks of successive votes narrowing down the list of candidates to two was an […]

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How to maintain good media relations

26.07.19

Here at MediaHQ we understand how important it is to hold your media relations to a good standard. Once the effort has been put into forming them it would be a shame to see them go to waste. In celebration of international friendship day which falls on July 30, we have compiled three simple tips […]

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5 PR tactics that do more harm than good

26.07.19

In the world of PR, there are an unlimited amount of strategies and tactics available for professionals to use when creating PR campaigns and engaging with existing and prospective stakeholders. Successful PR campaigns aim to procure good publicity through the effective use of social media and other platforms such as print newspapers or radio and digital coverage. Despite the overwhelming variety of channels available to engage with your stakeholders and communicate your campaigns key messages, a lot of people can easily get things wrong and get attention for all the wrong reasons.

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The ‘Galloping Horse Strategy’

25.07.19

When I’m writing a press release I have an approach that I call the ‘Galloping Horse’ strategy. With this strategy the only thing that you need to be successful is the most exciting headline you can imagine for the story. Let me give you an example. A few years ago Irish forklift manufacturer Combilift called […]

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5 Minutes with the Media – Sandra Mallon

24.07.19

At MediaHQ, we chat to a member of the media landscape to gain an insight into what it’s like to work in the fast-paced, creative industry. This month, we sat down with the Irish Daily Star’s Sandra Mallon.  What is your current role in the Irish Daily Star and what does it involve? I’m the […]

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How PR decided who took part in the Democratic debates

23.07.19

On June 26 and 27, the first TV Democratic debates signalled the start of the 2020 US Presidential race. Over the course of two nights, 20 candidates attempted to make their case and ignite a boost in their polling numbers. However, with 271 Democratic candidates filing to run, having gotten on the stage at all […]

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Is your press release giving you a headache? 

22.07.19

Finding yourself stuck in the trap (we all fall into) of writing a press release that seems like it doesn’t want to be written can seem torturous, but doesn’t have to be. There are techniques and tricks every PR pro follows to get out of this mind-numbing rut. That is why we have compiled just […]

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