Must Know Journalist: Emily Sheffield

18.06.20

What’s her beat? Emily is a renowned journalist whose career began while at the University of East Anglia in 1995. She was awarded Student Journalist of the Year while attending the college. Emily is probably best known for her time serving as Deputy Editor of British Vogue for 12 years before being made redundant. Emily […]

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Media in Focus: Be Kind

17.06.20

What is it in a sentence? Be Kind is a magazine that focuses on everyday sustainability with the aim to make the world a better place. How will this benefit me as a PR pro? As a PR professional, it is essential to have knowledge of a wide variety of publications as a pitch could […]

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Quotes of the week June 17th

16.06.20

“His life was under threat, so I just went under, scooped him up, put him on my shoulders and started marching towards the police with him. […] I just want equality, equality for all of us. At the moment, the scales are unfairly balanced and I just want things to be fair for my children […]

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The Big PR Question: How do you set a Q3 Strategy for your PR Team

16.06.20

The second quarter of 2020 will go down in history as the era of remote working due to Covid19. At the end of June it draws to a close and now is the time to have a sharp plan ready for the third quarter. In many ways the months of  July, August and September will […]

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PR Tactic: Do I pitch or send a press release?

16.06.20

What is it? It’s a fundamental question, core to every story you work on as a PR person. Do you pitch it out, or do you send it as a press release? Why do you do it? In essence, the question is one of evaluation. You do the evaluation because you want to get the […]

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Must Listen Podcast Episode: Look Left @ Marketing: Mark McClennan on Ethical Voices in Public Relations

15.06.20

What is the podcast? In this podcast, Mark McClennan, the principal of EV Strategic Communications, speaks to Bryan Scanlon of Look Left @ Marketing about ethics and public relations, especially during the Covid19 pandemic. The outbreak has brought a set of unique challenges to the world of PR and brands themselves.   The podcast addresses […]

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Media in Focus: Insight

12.06.20

What is it in a sentence? Insight is the UK’s most widely read online publication dedicated to the design and management of workplaces How will this benefit me as a PR PRO? Due to the Covid19 outbreak, the way we work has been turned on its head–and for many companies, it will remain that way […]

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Must Know Journalist: Afua Hirsch

11.06.20

What’s her beat? Afua Hirsch is a writer, journalist, broadcaster, documentary maker and former barrister. Describe her in a sentence Afua Hirsch is a multi-talented journalist with a background in law who has dedicated her career to writing and creating documentaries about human rights and the African continent. Pitch or avoid? You can absolutely pitch […]

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Quotes of the week June 10th

08.06.20

“Nonviolence agitates unjust systems and people. It is strategic non cooperation with evil. Hate knows when love has come.”   The youngest child of Martin Luther King Jr, Bernice, talks about how effective nonviolent protests are against “unjust systems”. This quote comes after King tweeted the famous picture of her father’s assassination with the text: […]

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