5 perspectives on Covid19 every PR person should consider

19.05.20

I know that times like these tend to spark off all sorts of thoughts, analysis and opinions.  MediaHQ kindly invited me to weigh in with some of my own, so here goes:   Everyone’s a junkie now   A media junkie that is. Since we’ve been placed under lockdown we’re consuming unprecedented levels of media. […]

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The Big PR Question: How do you encourage passive learning while working remotely?

19.05.20

Having access to trusted sources and media contacts during this time of uncertainty is essential to end the chain of misinformation. Access a media contacts database of 60,000 journalists and 11,000 organisations at MediaHQ. We are now almost 10 weeks working remotely. There are many positives to our new working lives, including – no commuting, […]

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PR Tactic: How to write an audience brief

19.05.20

Having access to trusted sources and media contacts during this time of uncertainty is essential to end the chain of misinformation. Access a media contacts database of 60,000 journalists and 11,000 organisations at MediaHQ. What is it? An audience brief is a detailed description of a specific group of people that you are trying to […]

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Quotes of the week May 20th

18.05.20

“I think we’re all very afraid of what the state of journalism will be when this is all said and done. I think there are some publishers that are insulated, like us, because we have a robust subscription business. But if you don’t have a robust subscription business, and right now are trying to get […]

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Must Listen Podcast Episode: Digital PR Podcast; Deceptive Marketing on Social Media

18.05.20

  Having access to trusted sources and media contacts during this time of uncertainty is essential to end the chain of misinformation. Access a media contacts database of 60,000 journalists and 11,000 organisations at MediaHQ.   What is the podcast? In this episode of Digital PR Podcast, Kent State University students Jada and Margaret discuss […]

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Must Know Journalist: Matthew Kaminski – Editor in Chief of Politico

14.05.20

What’s his beat? Matthew Kaminski is Editor in Chief of Politico and the Founding Editor of Politico Europe, which launched on April 21, 2015. His previous work includes foreign correspondent, opinion writer and editor at the Wall Street Journal. During the mid-90s, Kaminski worked in Kiev reporting on the Soviet Union for the Financial Times […]

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Media in Focus: Planet Mindful Magazine

14.05.20

What is it in a sentence? Planet Mindful magazine brings the reader friendly advice on introducing mindfulness into the everyday to improve relationships, health and motivation.   How will this benefit me as a PR pro? Planet Mindful magazine covers topics ranging from food to drawing and yoga for mindfulness. As a PR professional, it […]

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The Big PR Question: How do you build your culture remotely

12.05.20

Since the middle of March we’ve all been working remotely. This has been a big test on how we work individually and collectively. It has been a massive adjustment, but one of the things that can help with the change is a strong, positive and identifiable culture. How do you build your culture while working […]

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PR Tactic: How to time a story correctly

12.05.20

What is it? It’s when you choose the exact right time to release the story you’re working on. Why do you do it? You do it to ensure that you get the maximum coverage and get every media opportunity that the story deserves. How do you do it? Here are the steps to follow: Assess […]

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