PR Tactic: How to do an opinion vlog

23.06.20

What is it? It is a piece to camera video giving an opinion on a certain topic. Why do you do it? Sharing your expertise and opinion is a good way to build your profile. Video is also a good way to capture people’s limited attention. How do you do it? Here are the things […]

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The Big PR Question: How do I hire remotely for my In-House PR team

23.06.20

In the last quarter all of our teams have got used to working remotely. You may have muddled through with your existing team and found a way to make it work over the passing weeks. But how do you add new talent to your team successfully considering that some, or all, of your work could […]

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Quotes of the week 24th of June

22.06.20

“I confess I have tried not to watch too much news when I’m not at work. The relentless grimness of the Covid story started to take its toll at the height of lockdown–I found when I got home I just wanted to switch off, and not engage in more disease and bereavement.”   ITV’s Mary […]

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Podcast Episode: Hanson and Hunt – The Talking Points Podcast – The Impact Of George Floyd, Politics And PR/Social, Virtual Job Interviews.

19.06.20

What is the podcast? The Talking Points Podcast is produced and presented by Arik Hanson and Kevin Hunt where they broadcast relevant news and advice about public relations, corporate communications, social media and marketing. This episode explores the impact of the George Floyd killing, politics and how best to navigate virtual interviews.   Where will […]

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Must Know Journalist: Emily Sheffield

18.06.20

What’s her beat? Emily is a renowned journalist whose career began while at the University of East Anglia in 1995. She was awarded Student Journalist of the Year while attending the college. Emily is probably best known for her time serving as Deputy Editor of British Vogue for 12 years before being made redundant. Emily […]

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Media in Focus: Be Kind

17.06.20

What is it in a sentence? Be Kind is a magazine that focuses on everyday sustainability with the aim to make the world a better place. How will this benefit me as a PR pro? As a PR professional, it is essential to have knowledge of a wide variety of publications as a pitch could […]

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Quotes of the week June 17th

16.06.20

“His life was under threat, so I just went under, scooped him up, put him on my shoulders and started marching towards the police with him. […] I just want equality, equality for all of us. At the moment, the scales are unfairly balanced and I just want things to be fair for my children […]

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The Big PR Question: How do you set a Q3 Strategy for your PR Team

16.06.20

The second quarter of 2020 will go down in history as the era of remote working due to Covid19. At the end of June it draws to a close and now is the time to have a sharp plan ready for the third quarter. In many ways the months of  July, August and September will […]

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PR Tactic: Do I pitch or send a press release?

16.06.20

What is it? It’s a fundamental question, core to every story you work on as a PR person. Do you pitch it out, or do you send it as a press release? Why do you do it? In essence, the question is one of evaluation. You do the evaluation because you want to get the […]

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