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8 tips to help you write a great press release

By James Phelan

The next time you write a press release, try and give the reporter a reason not to bin it. Here are eight tips for writing press releases that don’t drive journalists to the ‘delete’ button. 1. Attention-grabbing headline:  You need a short, snappy headline that will grab somebody’s attention when they’re scanning dozens (or maybe hundreds) of […]

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Brand storytelling

MediaHQ.com make big announcement

By Jack Murray

This year we enter our 10th in business, and MediaHQ.com, our flagship product, is six-years-old. We have a lot to celebrate. Today we have a big announcement to make, but first I think it’s important to set the scene with some history. Mediacontact.ie was founded in November 2006 to take over the publishing of the […]

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Journalist to PR: bridging the career gap

By Sarah O'Brien

There are many parallels between the worlds of journalism and PR. Journalists know how to sell a story, they often boast an impressive contacts list and a well-honed news eye. They understand deadlines, can write clearly and concisely and understand the value of accurate reporting. In fact, many of the most successful PR people often […]

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PR 3 Minute Read

5 Things PR People Do That Journalists Hate

By Sarah O'Brien

The worlds of journalism and PR often coincide, sometimes causing distinct abrasion. While journalists can be grateful for the unending stream of story ideas that can be gleaned from choice press releases, editorial budgets are getting smaller and they have pressing deadlines to attend to – meaning they don’t have time for spammy emails, annoying […]

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Media Essentials: This week’s top stories

By MediaHQ

With another working week nearly passed and gone, we take a look at the main stories hitting the headlines and the deadlines this week. The main stories include: The BBC appoint their first female political editor, the ongoing legal case The Irish Times are taking against media mogul Rupert Murdoch’s UK company, and Derek Kelly’s consultancy […]

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