PR

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Cold pitching: the dos and don’ts

By Sarah O'Brien

Cold pitching is the art (yes it’s an art) of making a great impression. It happens when you try selling a story or idea to someone you’ve never met. Cold pitching can be a daunting task for any PR, but we like to think of it as a challenge and as a new way to drum […]

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5 ways to build mind-boggling brand awareness

By Shane Tierney

Every company wants their brand located firmly in the minds of their target consumers. A company can be performing excellently and have a plethora of ideas, but if no customers are aware of the brand, the company’s endeavours will fall flat. So here are five key ways to build brand awareness to give your brand […]

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