PR

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What Jaws can teach us about PR

By Fionn Warren

This year Shark Awareness Day is on July 14. To celebrate, here at MediaHQ we’ve taken a look at Jaws to see what we can learn about PR. The summer blockbuster was a monster success, making over $400 million at the box office and spawning three terrible sequels. So successful was the film’s fearsome depiction […]

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5 News hooks from our news diary

By Fionn Warren

Here at MediaHQ, we know just how difficult it can be to consistently come up with creative and topical story hooks for your press releases, especially when PR coverage is more competitive than ever. With that in mind, we have a useful and inspiring News Diary feature to help get those creative juices flowing. The […]

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Newsjacking–a refresher for PR pros

By Ruan Gormley

At MediaHQ, we know just how manic the Public Relations world can be. PR pros are constantly trying to find creative ways to promote products, increase sales and generate a positive public perception of their brand. One method used to do this is ‘newsjacking’.  Not sure what newsjacking is? A term established by David Meerman […]

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honesty
PR 4 Minute Read

The importance of honesty in PR

By Rachel Carey

How important is honesty in PR? As children, we were all taught that honesty was the best policy. But as we got older some doubt crept in.   A little white lie here or there never hurt anyone, is what we tell ourselves. Maybe your friend isn’t as good a singer as she thinks she […]

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How to create a sweet PR strategy

By Ruan Gormley

Want More PR Tactics? Get our expert insider guide that has 20 in one eBook here. Every organisation, no matter how large or small, ultimately depends on its reputation for survival and success. Hence, creating the perfect PR strategy should be essential to any business plan. When done effectively, it has the power to increase […]

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