For any PR campaign to be successful, it is important to ensure that you are conducting social listening. Social listening and social media monitoring is an essential part of PR planning and stakeholder management and research. It can help you to keep ahead of a crisis or keep up to date with your audiences best interests.

This year Shark Awareness Day is on July 14. To celebrate, here at MediaHQ we’ve taken a look at Jaws to see what we can learn about PR. The summer blockbuster was a monster success, making over $400 million at the box office and spawning three terrible sequels. So successful was the film’s fearsome depiction […]

Here at MediaHQ, we know just how difficult it can be to consistently come up with creative and topical story hooks for your press releases, especially when PR coverage is more competitive than ever. With that in mind, we have a useful and inspiring News Diary feature to help get those creative juices flowing. The […]

At MediaHQ, we know just how manic the Public Relations world can be. PR pros are constantly trying to find creative ways to promote products, increase sales and generate a positive public perception of their brand. One method used to do this is ‘newsjacking’.  Not sure what newsjacking is? A term established by David Meerman […]

How important is honesty in PR? As children, we were all taught that honesty was the best policy. But as we got older some doubt crept in.   A little white lie here or there never hurt anyone, is what we tell ourselves. Maybe your friend isn’t as good a singer as she thinks she […]

Want More PR Tactics? Get our expert insider guide that has 20 in one eBook here. Every organisation, no matter how large or small, ultimately depends on its reputation for survival and success. Hence, creating the perfect PR strategy should be essential to any business plan. When done effectively, it has the power to increase […]