But how do you measure the success of a PR campaign to know if all of the blood, sweat and (sometimes) tears were worth it? Here are 5 ways to measure the success of your PR campaign The creativity and cleverness behind every PR campaign comes at a cost. A lot of time, money and […]

When it comes to crafting a pitch for your feature story, we understand it can be difficult to get the attention of a busy journalist. We’ve compiled a list of 7 tips for you on how to pitch a feature story with ease.   1. Keep your pitch short and concise The 24-hour news cycle […]

Press releases need more editing than most written pieces in order for them to be clear and effective.  With this in mind here are 7 top tips for editing your press release.   The most important part of writing anything is the editing process and this includes your press releases. You can put hundreds of […]

Being able to write a good pitch is a key skill all PR professionals need to have in their arsenal. Pitches to media professionals should be sharp, succinct, targeted and tied together with a clickable subject line.   We’ve previously written about how to build a media list.   However, it doesn’t matter how great […]

As is the case with most things in life, using either a PR agency or having an in-house PR  team comes with some positives and negatives. We have decided to take a look at both PR methods to show you the pros and cons of each. In-house Positives Focus  Probably the main advantage of having […]

The simple guide for PR Teams to remotely manage media relations Introduction Everyday we help organisations and brands to manage their media relations function through the MediaHQ PR software. We are about to enter a phase where working virtually could become the norm for a few weeks at least. With that in mind, we wanted […]