PR

storytelling
PR 6 Minute Read

3 insightful ways to master the art of storytelling

By Kate Ryan

What is storytelling and how can one use it to their advantage in the world of PR? Whether in a business setting or otherwise, there are many advantages tied to storytelling. Incorporating these skills into your work can help you create an unforgettable PR campaign and act as the cherry on top. It is the […]

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PR

5 steps to solving a PR crisis

By Cathal McCabe

Want More PR Tactics? Get our expert insider guide that has 20 in one eBook here. In the 20th century, there was a 24-hour news cycle. If a PR crisis emerged, you had hours to develop an effective press release and a strategy to cope with media backlash. In the 21st century, there is a […]

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In-house PR

5 rules for publishing a high-quality press release

By Niamh Dunne

When writing a press release, there is no point in putting anything and everything down on paper. For a press release to achieve the desired effect, you have to ensure that it contains high quality content. Creating a press release full of high quality content will prove more effective and leave a lasting impression on […]

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quote

How to write an EGG-cellent quote for your press release

By Kate Ryan

Many journalists and PR professionals forget how effective an attention-grabbing quote can be at sparking an interest in your campaign. With the flood of press releases overwhelming journalists every week, it is crucial for yours to stand out from the crowd. However easy the theory may sound, the practice of writing a good quote can […]

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Easter

How to bring your PR back from the dead this Easter

By Laura McCormack

Are your stories failing to gain any media coverage? Do you feel like you’re just going through the motions every time you send out a pitch? Has it been a long time since you questioned the purpose of your PR efforts? These are all signs that your PR campaigns are on death’s door. With the […]

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format feature

Top 10 must have PR tools

By Niamh Dunne

Every PR Pro is looking for the next best thing to make their job easier or have that edge over competitors. Between SEO tools or social media analytical tools, it is hard to find the best tools that will help you and your brand the most. Don’t worry, MediaHQ has compiled a list of the […]

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