Are YOU media ready?


At MediaHQ we often get asked about how to conduct successful media relations, and as Ireland’s leading publisher of media intelligence, we have a unique perspective on the media landscape. To answer the requests we receive about how to contact the media, prepare an effective media list, write a media release, and how to perform […]

Read More podcast episode 6 – Political Spin

12.03.15 has just released the sixth episode of its ‘Mediaflash’ podcast series. This week we’re focusing on what communicators can learn from the dark arts of political spin. We take a detailed look into the world of the spin doctor and ask what can communicators learn from the world of political communications. We also talk […]

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8 tips on how to write a great press release


The next time you write a press release, try and give the reporter a reason not to delete it. Here are eight tips for writing press releases that don’t drive journalists to hit delete. 1. Attention-grabbing headline:  You need a short, snappy headline that will grab somebody’s attention when they’re scanning dozens (or maybe hundreds) […]

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Getting to know Journalists: 3 tips for PR pros


Lets face it, the more you know about your target media outlet, the better chance you have of placing an article. That alone is a good reason for getting to know journalists individually. On another level, it enables us to become familiar with shared journalistic traits and characteristics. Ask yourself how journalists are coping within […]

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Press release submission rules you’re forgetting


Before you send that email, how sure are you that you’ve been following all the press release submission rules? There are several guidelines to keep in mind before you submit your press release to anyone, and breaking these rules could mean disaster. Don’t be pushy  You may believe your press release is the most important document […]

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