The Definitive Guide to Pitching Your Story to Get Maximum Coverage
26.08.19Your pitch is the first interaction a journalist has with your story. You need to make sure it’s strong. Do you know when, where, who and how to pitch a story? Or are you struggling with becoming ‘pitch perfect’? To survive in PR and to get your story heard your pitching prowess needs to be […]
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PR Tips For Communications Teams In The Education Sector
21.08.19The world of PR and communications is constantly evolving. For those working in the higher education field this means consistently staying on top of new trends, communication methods and ways of doing things. Old methods no longer work for the new challenges being presented. Higher education communications teams need to be more reactive and engaging […]
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Why Great Media Relations Can Help Grow Your Business
19.08.19For most businesses, the importance of media relations and its counterpart public relations is often forgotten. When budgets are tight media relations is often the first thing to be bumped. It is viewed as a ‘nice to have’ rather than a ‘must-have’. This should not be the case. When executed correctly media relations is a […]
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Case Study: Fota Wildlife Park
15.08.19Here at MediaHQ, we see hundreds of press releases being sent from our system on a weekly basis. PR agencies, government organisations, charities and in-house PR teams from some of the biggest organisations in Ireland use our system to get their message to the media and make the news. This week, we took a closer […]
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10 Questions to Ensure Your Media Contacts Database is Fit for Purpose
12.08.19A media contacts database is a directory of media contacts. This can include contact information for people working in the media industry including journalists, producers, researchers, editors and influencers. The database allows communication professionals to search through it and find people they want to contact to pitch a story to. For companies looking to purchase […]
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How to Effectively Distribute Press Releases
06.08.19Each week, at MediaHQ, we distribute over 1,000 press releases on behalf of a range of clients. We are responsible for helping 100s of organisations distribute press releases so that they can generate awareness for their business or cause. We’ve been working with companies for over 12 years, helping them build media lists, write press […]
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PR lessons from the Conservative leadership contest
29.07.19Once Theresa May announced her resignation on May 24, it was clear that the next two months would be a gold mine for those who love the world of PR. With nine candidates having officially jumped into the race, the following weeks of successive votes narrowing down the list of candidates to two was an […]
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How to maintain good media relations
26.07.19Here at MediaHQ we understand how important it is to hold your media relations to a good standard. Once the effort has been put into forming them it would be a shame to see them go to waste. In celebration of international friendship day which falls on July 30, we have compiled three simple tips […]
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5 PR tactics that do more harm than good
26.07.19In the world of PR, there are an unlimited amount of strategies and tactics available for professionals to use when creating PR campaigns and engaging with existing and prospective stakeholders. Successful PR campaigns aim to procure good publicity through the effective use of social media and other platforms such as print newspapers or radio and digital coverage. Despite the overwhelming variety of channels available to engage with your stakeholders and communicate your campaigns key messages, a lot of people can easily get things wrong and get attention for all the wrong reasons.
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Amanda Byrne
Anna Henderson