Communications

Blog Post 3 (2)
Communications 15 Minute Read

How to devise a story strategy for an in-house PR team

By Ciara Byrne

Table of contents: Introduction The six-step Magic Slice process Finding the right media contacts to connect with your audience How to control your own narrative Conclusion Points to ponder   Introduction Devising an all-encompassing strategic direction for your brand provides a reference point for every story that is sent to the media. It is essential […]

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Blog Post 3
Communications 8 Minute Read

Five media lists every PR person needs

By Ciara Byrne

Table of Contents What is the purpose of a media list? What are the five media lists that you should have? How do you build the best media list? How do you keep a media list updated and GDPR compliant? Conclusion   What is the purpose of a media list? A media list is a […]

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Communications 7 Minute Read

10 Ways to Transform your PR in 2022

By Jack Murray

Table of contents: Focus on a few things and set objectives Find your ‘Magic Slice’ of attention and refocus Up your PR productivity Build one new audience Measure, measure and measure again Learn a new communications skill Start a brand newsroom for your organisation Personalise your pitches Start a great newsletter Relearn how to tell […]

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Blog Post 1 (1)
Communications 4 Minute Read

Why writing a press release or pitch just got easier

By Jack Murray

Why do you do what you do? I started MediaHQ to help PR people solve the problems that were killing their day and keeping them away from the really important work.  I started out my career in 1999 in a busy political press office and the spark to start MediaHQ happened there. I craved anything […]

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pitch for maximum coverage (1)
Communications 8 Minute Read

How to Use a Journalist Database to Send a Press Release

By Ciara Byrne

How do you use a journalist database for better media coverage? Read our expert guide below on how to send a press release using a journalist database. Table of contents: What is a journalist database? What are the benefits of using a journalist database? How to send a press release using a journalist Things to […]

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Blog Post 3
Communications 11 Minute Read

How to Use a Press Release Service for Better Coverage

By Ciara Byrne

How do you use a press release service for better coverage? Read our expert guide below. Table of Contents What is a press release service? What are the benefits of using a press release service? How to use a press release service to send press releases How to choose a press release service Press release […]

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