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Branding, Communications, GDPR October 19, 2018

Planning your 2019 PR Budget – here’s 3 trends to consider

At MediaHQ – we work with In-House PR teams in some of Ireland’s busiest Press Offices – organisations like the House of the Oireachtas, Paddy Power, Dublin Airport, and the Cancer Society to name just a few. So what do you need to put in your 2019 budget? Here are three ideas: Story transformation Story transformation

Communications, How To Content, Media October 18, 2018

Tailoring your PR pitch for specific audiences

What makes the news? Are there certain criteria? Is it the latest event, celebrity gossip or unexpected happenings? It may seem obvious, but what makes the news depends on the audience of that individual news organisation. Before you send out a mass pitch to hundreds of journalists and producers, bear these three things in mind:

5 minutes with the media, Communications, Content October 17, 2018

5 Minutes with the Media – Anne Marie Geraghty, Limerick’s Live 95FM

Every week we sit down with a member of the media industry for a chat with some of the country’s many talented journalists. In our 5 Minutes with the Media series you can see why they do what they do, what challenges them the most as well as their pitching tips.  In this post we speak

Communications, Media Relations, October 16, 2018

Is your PR appealing to the millennial market?

Millennials (those born between the early 1980s to the late 1990s) are now globally the single largest generation in the workplace which means as a generation we also have huge spending influence. This generation like the generation before us have different wants and needs, different expectations, and different ways of communicating. We’re the first generation

Communications, How To Content, PR October 15, 2018

Reputation: A company’s most valuable asset

Growing up, the biggest stress of most young people’s lives is being high up on the social ladder, getting invited to the best parties and getting as many likes on social media as possible. But this want for a good reputation and to be liked by many doesn’t end once you finish your education and

Communications, PR, PR Tips October 11, 2018

Cold pitching: What to do and what to avoid

Cold pitching is when you attempt to sell a story or idea to someone you have never contacted before. The most important part is making a great first impression. You want the person reading your pitch to be engaged, enthused and eager to either write about your idea or find out more. The mere idea

Communications, Creativity, Digital Marketing October 10, 2018

Top tips for writing that killer subject line

Your subject line is the first impression you have on your recipient and it determines whether your email is opened, read or even clicked. That journalist/media professional you’re sending your press release to receives over 200 emails a day into their inbox, so it’s crucial that your subject line is eye-catching. Here are some tricks

Communications, PR, PR Pro October 10, 2018

PR Pro Perspective – Aidan Haughey, IT Sligo

In the latest edition of our popular “PR Pro Perspectives,” we sit down with Aidan Haughey, Communications Manager at IT Sligo, where he talks to us about his experience working in Communications not only in his new role but throughout his career as well. Q1: After starting off as a journalist and radio producer in

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