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Blog

Communications, MediaHQ Features, MediaHQ.com August 17, 2018

How can MediaHQ help your SME?

PR isn’t just for global firms; all companies from start-ups to international organisations should be carrying out some sort of PR. Clearly, budgets are going to differ depending on the company. That doesn’t mean smaller firms should sit back and wait for the money to come flooding in before undertaking any sort of public relation–looking

Communications, Content, Marketing August 16, 2018

Embrace analytics to improve your communications strategy

We often find ourselves creating great PR campaigns, content strategies or digital marketing plans. We do all that work and utilise all the resources available to us. And then we stop.  We are failing to measure success or check what worked and what didn’t. Analytics are so much more than just how many people are viewing

Communications, Irish Journalists, Journalism August 16, 2018

5 ways you’re going to p*ss off a journalist

In a world of fast-moving stories, tight deadlines and a constant desire for brand new information, journalists really have their work cut out for them. Every PR individual or company wants their story to be front and centre of the newspaper, radio or television bulletin, or online website. Building a co-dependent relationship with a journalist

Brand Storytelling, Branding, Communications August 14, 2018

Is brand loyalty an ancient myth?

What is brand loyalty? My grandmother was a creative and talented baker. When it came to her baking equipment she was loyal to one brand, and could not hear (let alone utter herself) a negative word about them. Throughout the late 1960s and 1970s she collected every piece she could to go with her Kenwood Chef

Communications, How To Content, Media Relations August 9, 2018

Tips for working smarter with your PR software

In the technological age we’re living in there is, more often than not, a software solution for any task we are undertaking and PR activities are no different. There are PR software platforms to help you with every aspect of your campaign but if you’re not working smartly with them than they can be more

Communications, Content, Digital Marketing August 7, 2018

Print vs Digital: What are the benefits?

Print vs Digital. A classic rivalry like any other. Whether you are looking for a spread in a magazine or getting your story to a digital publication, what is the difference when pitching to traditional print media and digital media? PR pros can easily make the mistake when pitching to both print and digital media,

Communications, Content, How To Content August 2, 2018

3 tactics to increase your email open rates

While most of us might spend a few hours trying to write the copy for our press releases or email marketing campaigns, do we really take the time to concentrate on the email subject line? This could be the point where a lot of people are falling flat as your subject line is the only

5 minutes with the media, Communications, MediaHQ.com August 1, 2018

5 Minutes with the Media – Eoghan Quigg

Whether it’s TV, radio, print, digital, we all consume numerous types of media offerings on a daily basis. In our 5 Minutes with the Media series, we chat with the people working behind the scenes on our favourite programmes to gain an insight into what it’s like to work in the media industry. This week, we chat to

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