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Blog

Journalism, MediaHQ.com, PR Tips May 16, 2019

Is it okay to follow up with a journalist?

For many PR and Communications professionals sending out a press release is instinctively followed by a call or email to the journalists. That follow up call is generally to ensure the release has been received, check if any further information is required and ultimately to find out if the story will be covered. While these

Media, MediaHQ.com, News May 15, 2019

How to get results on a slow news day

A slow news day. The dreaded words anyone in the PR industry fears to hear. There are days when there are not enough hours in the day to get all the stories covered and other days you would be searching for one newsworthy story. Here at MediaHQ, we have you covered on to how to

Communications, GDPR, Journalism May 10, 2019

How to clean up your lists

We’ve all been there, ready to send a press release but your unorganised lists cause a bit of a carfuffle. It is crucial for your campaign to send out press releases to individuals who cover or are interested in your topic. Whether they work under a specific department, cover regular features or have shown previous

Content, How To Content, Media Tips May 1, 2019

How to make your press release work hard to get the coverage you’re looking for

For world worker’s day, we’re not the only ones who should be working but your press release too! However, it can be difficult to get your work up to the standard you’re looking for. You might often find yourself in a slump distributing the same old, dull press releases proving a difficult cycle to remove

Communications, Media Changes, Media Tips April 25, 2019

5 steps to solving a PR crisis

In the 20th century, there was a 24-hour news cycle. If a PR crisis emerged, you had hours to develop an effective press release and a strategy to cope with media backlash. In the 21st century, there is a nanosecond news cycle. All the luxuries of distance between the time of your crisis and the

Communications, Events, How To Content April 25, 2019

How to write a press release for your next event

The main purpose of an event press release is to generate buzz and excitement  and for it to be well attended by your target audience. However, it can be tricky to make your press release shine and grab the attention of journalists in an age of information overload and the fast paced nature of social

Content, MediaHQ.com, PR April 22, 2019

5 rules for publishing a high-quality press release

When writing a press release, there is no point in putting anything and everything down on paper. For a press release to achieve the desired effect, you have to ensure that it contains high quality content. Creating a press release full of high quality content will prove more effective and leave a lasting impression on

Communications, Creativity, Media Tips April 17, 2019

How to write an EGG-cellent quote for your press release

Many journalists and PR professionals forget how effective an attention-grabbing quote can be at sparking an interest in your campaign. With the flood of press releases overwhelming journalists every week, it is crucial for yours to stand out from the crowd. However easy the theory may sound, the practice of writing a good quote can

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