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Blog

Communications, PR, Press Release January 21, 2019

The best and worst time to send out a pitch

Being able to write a good pitch is a key skill all PR professionals need to have in their arsenal. Pitches to media professionals should be sharp, succinct, targeted and tied together with a clickable subject line. We’ve previously written about 5 reasons why you might be failing at media relations.  However, it doesn’t matter

Communications, Content, Journalism January 18, 2019

Expand your PR vocab on World Thesaurus Day

Today is World Thesaurus Day, so to celebrate we want you to swap some of your tired, stale language for some fresher words. Thesaurus day acknowledges the book and its creator–Peter Mark Roget. Roget published the first thesaurus in 1852. His obsession with list-making was a coping mechanism that helped him deal with depression. Whether

Communications, Media Relations, PR January 16, 2019

Media Relations: 5 reasons you’re failing

Carrying out media relations is a huge part of a PR pros job. The news is never a static thing. With updates coming in constantly and journalists trying to keep track of everything to cover under time constraints and deadlines, the best thing you can do is make their lives as easy as can be.

Communications, Content, How To Content January 15, 2019

How to create and maintain an editorial calendar

In an ideal world, PR teams could just put sticky notes on various dates to plan out days, weeks and months of special events, announcements and news to share. It would be just one calendar for content, blog topics and email campaigns that you could stick to religiously. However, anyone in the industry knows that

Broadcasting, Communications, Content January 10, 2019

Get press release ready for 2019

Our main goal is to make sure that you’re press release ready for 2019. Sometimes trying to think up of story hooks or ideas can be the most difficult part of carrying out campaigns. However, who says they all have to be original?  Newsjacking can often be a great way of getting your brand name

Communications, Humour, Media January 9, 2019

Public Relations Buzzword Bingo

Journalists hate buzzwords. Some PR teams spend loads of time coming up with exciting words to describe companies in their press releases. But all that effort often goes to waste as the sub-editing process gets rid of them all. Journalists are trained to spot unnecessary buzzwords and cut them. While journalists have always cut out

Communications, Content, Marketing January 7, 2019

If you’re boring it’s your own fault, here’s how to change it

I finished business school at 23 years of age and I was ready for the world—equipped with a degree in marketing and agribusiness. I really wanted to make a dent in the world, but like most college graduates I wasn’t really sure just how I was going to do it. My first job after college

Branding, Communications, Content January 3, 2019

10 ways to transform your PR in 2019

It’s a new year. The early days of January are a hopeful time to look at how your organisation can achieve better results in 2019. Here are 10 ways to transform your PR: Focus on a few things and set objectives You won’t achieve success unless your set goals. One of the biggest missteps is

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