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Blog

Branding, Communications, GDPR October 19, 2018

Planning your 2019 PR Budget – here’s 3 trends to consider

At MediaHQ – we work with In-House PR teams in some of Ireland’s busiest Press Offices – organisations like the House of the Oireachtas, Paddy Power, Dublin Airport, and the Cancer Society to name just a few. So what do you need to put in your 2019 budget? Here are three ideas: Story transformation Story transformation

Communications, How To Content, Media October 18, 2018

Tailoring your PR pitch for specific audiences

What makes the news? Are there certain criteria? Is it the latest event, celebrity gossip or unexpected happenings? It may seem obvious, but what makes the news depends on the audience of that individual news organisation. Before you send out a mass pitch to hundreds of journalists and producers, bear these three things in mind:

Communications, Media Relations, MediaHQ.com October 16, 2018

Is your PR appealing to the millennial market?

Millennials (those born between the early 1980s to the late 1990s) are now globally the single largest generation in the workplace which means as a generation we also have huge spending influence. This generation like the generation before us have different wants and needs, different expectations, and different ways of communicating. We’re the first generation

Communications, PR, PR Tips October 11, 2018

Cold pitching: What to do and what to avoid

Cold pitching is when you attempt to sell a story or idea to someone you have never contacted before. The most important part is making a great first impression. You want the person reading your pitch to be engaged, enthused and eager to either write about your idea or find out more. The mere idea

Communications, Creativity, Digital Marketing October 10, 2018

Top tips for writing that killer subject line

Your subject line is the first impression you have on your recipient and it determines whether your email is opened, read or even clicked. That journalist/media professional you’re sending your press release to receives over 200 emails a day into their inbox, so it’s crucial that your subject line is eye-catching. Here are some tricks

Media, Media Intelligence, Media Relations October 5, 2018

3 things to consider before sending your press release

You have just written another wonderful press release and you want to get it out into the world and fast. However, now is the time to think for a minute. Before you hit send here are three things you should consider. Time This is arguably the most important thing to think about when sending out

Communications, Irish Blogs, Media Intelligence October 4, 2018

5 ways to plan your PR strategies

A PR strategy will help you organise your PR activities and make strategic decisions about the best ways to communicate. It can also help you to use the stories in your business to draw in your target audience as well as increase your profile and build brand awareness. Here are our five tips to help

Content, How To Content, Media October 2, 2018

5 opportunities for an October press release that aren’t Halloween!

October is upon us which means every PR pro and marketing mind is busy thinking up their story angle for the Halloween season.  With that in mind maybe you are looking for something a little different this October and steer away from the spooky season. Or maybe you just want another opportunity to send out a

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