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Blog

Communications, PR, PR Tips January 16, 2018

Press Release 101: 5 words to avoid

The purpose of a press release is that we want people to read and act on the contained information. If people struggle to understand or grasp the information/concept, your press release is going to end up thrown to the side in favour of a story with a clear and concise message. Here at MediaHQ, our clients

Communications, PR, PR Tips December 8, 2017

How to deal with negative press coverage

With so much emphasis now placed on social media and digital marketing, sometimes things can go askew. Someday you, your organisation or both may find themselves attacked from all sides by negative public attention. Whether it’s an ill-timed tweet or negative feedback from customers, the way you handle a negative story can make all the difference.  We’ve provided some

5 minutes with the media, Audience, Communications November 13, 2017

Top 5 pitching tips from our weekly 5 minutes with the media

One of our favourite things we do here at MediaHQ is have a chat each week with a journalist working in the Irish media. We learn a bit more about their careers, where they want to end up, and what they think about the challenges facing the industry. Just for you, we sneak in the question “what advice

MediaHQ, PR, PR Tips November 1, 2017

Pressing PR Questions – Press Releases

Sending press releases can be tricky. You want yours to stand out amongst the numerous others in a journalist’s inbox, and you want your message to be short and snappy to grab the journalist’s attention quickly. Here at MediaHQ.com, our clients have sent out over 160,000 press releases, so we like to think we know

Brand Storytelling, Community, Magazine October 6, 2017

5 reasons online media contacts need to be in your 2018 budget

If you’re a PR practitioner working in an agency or in-house, it’s now 2018 budget time. So what should be in your budget? We firmly believe that you should be putting some budget aside for an online media contact service. Why? Well here are five great reasons:

Communications, PR, PR Tips October 2, 2017

5 ways you know your media lists are hopelessly out of date

The media landscape is one that changes fast, and often. Reporters and editors change job position, or move to different outlets. Stations change programmes, or publications alter their formats. Some companies go out of business. This all happens on a weekly basis. If you don’t update your media lists often, you are going to run

Events, Media Tips, PR August 10, 2017

How to write a press release for your next event

With summer winding down, it’s a great time to make the most of the sunshine and host a great corporate event. But with so many other events going on, it can be hard to get any media coverage for your own. So how do you make sure that your event is at the top of

Blogs, Communications, Irish Journalists July 12, 2017

8 Pitching Tips from the Pros

A newsroom is a very busy place and your press release can easily get lost in the floods of emails and calls arriving in. To help you increase the chances of your story getting picked up, we’ve decided to put together some pitching tips from journalists. From keeping the most interesting content at the top, to

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