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Blog

Communications, MediaHQ.com, PR Tips August 19, 2019

Why Great Media Relations Can Help Grow Your Business

For most businesses, the importance of media relations and its counterpart public relations is often forgotten. When budgets are tight media relations is often the first thing to be bumped. It is viewed as a ‘nice to have’ rather than a ‘must-have’. This should not be the case.  When executed correctly media relations is a

Communications, Creativity, How To Content August 15, 2019

Case Study: Fota Wildlife Park

Here at MediaHQ, we see hundreds of press releases being sent from our system on a weekly basis. PR agencies, government organisations, charities and in-house PR teams from some of the biggest organisations in Ireland use our system to get their message to the media and make the news. This week, we took a closer

PR, PR Tips, Press Release August 6, 2019

How to Effectively Distribute Press Releases

Each week, at MediaHQ, we distribute over 1,000 press releases on behalf of a range of clients. We are responsible for helping 100s of organisations distribute press releases so that they can generate awareness for their business or cause. We’ve been working with companies for over 12 years, helping them build media lists, write press

MediaHQ.com, News, Politics July 29, 2019

PR lessons from the Conservative leadership contest

Once Theresa May announced her resignation on May 24, it was clear that the next two months would be a gold mine for those who love the world of PR. With nine candidates having officially jumped into the race, the following weeks of successive votes narrowing down the list of candidates to two was an

Communications, Digital Marketing, MediaHQ.com July 26, 2019

5 PR tactics that do more harm than good

In the world of PR, there are an unlimited amount of strategies and tactics available for professionals to use when creating PR campaigns and engaging with existing and prospective stakeholders. Successful PR campaigns aim to procure good publicity through the effective use of social media and other platforms such as print newspapers or radio and digital coverage. Despite the overwhelming variety of channels available to engage with your stakeholders and communicate your campaigns key messages, a lot of people can easily get things wrong and get attention for all the wrong reasons.

Content, How To Content, Media Tips July 22, 2019

Is your press release giving you a headache? 

Finding yourself stuck in the trap (we all fall into) of writing a press release that seems like it doesn’t want to be written can seem torturous, but doesn’t have to be. There are techniques and tricks every PR pro follows to get out of this mind-numbing rut. That is why we have compiled just

Irish Industry News, Media Intelligence, MediaHQ Features July 11, 2019

5 News hooks from our news diary

Here at MediaHQ, we know just how difficult it can be to consistently come up with creative and topical story hooks for your press releases, especially when PR coverage is more competitive than ever. With that in mind, we have a useful and inspiring News Diary feature to help get those creative juices flowing. The

Content, Creativity, Media Relations July 5, 2019

5 mistakes you’re making that will kiss your media coverage goodbye

When writing a press release, we are all aware of the main rules to which we must adhere to gain coverage, however it’s often difficult to spot a PR no-no especially when you’re new to the media scene. That is why here at MediaHQ, we have outlined five main mistakes people often make which we

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