PR Tool

PR Tactic In Focus: News Hijacking

08.10.19

A news story breaks that’s linked to your cause. How are you going to make the most of this opportunity, and fast? At MediaHQ, we know just how manic the public relations world can be. PR pros are constantly trying to find creative ways to promote products and generate a positive public perception of their […]

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quotes

The Best of September Quotes

27.09.19

Attending fancy corporate events, going on press junkets and getting a load of freebies along the way–that’s the life of a PR professional in a nutshell, right? Well, not really. While we’re not ones to shy away from a good old-fashioned function, there is quite a bit more to the daily life of a PR […]

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Media Lists

Are Your Media Lists Out Of Date, Bouncing, And Full Of Dead People? Here’s What To Do.

11.09.19

It’s a hectic Friday afternoon, you have that all-important press release to send out to journalists. You probably have a selection of media lists that you have meticulously built from scratch. If you’ve been really good over time, you may have edited them from time to time! When you heard an update two months ago […]

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things to consider press release

The five minutes it takes to read this will improve your press releases ideas forever

03.09.19

I know you’re busy, so I’ll be very brief. Most press releases fail because they are based on terrible ideas, which are poorly executed. There are two parts to that equation. Idea generation is first and execution is second. In this post I will share the best tips  to simply–and forever–improve the quality of the […]

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PR tips

Media Intelligence: Maximise ROI with 7 Key Tips

02.09.19

Nowadays, PR experts are expected to generate higher return on investment (ROI). However, more often than not, media intelligence around measurement of success in a PR campaign can be tricky. This is because PR may be only one of several communications activities contributing to brand perceptions. The creativity and cleverness behind every PR campaign comes at […]

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6 PR Tools You Need To Ensure Your Press Release Makes The News

02.09.19

Public Relations is an ever-changing industry. What PR tools PR professionals and those working in the communications industry now need to succeed has changed dramatically in the last few years.  New challenges are consistently being presented to those working in the field and today a nicely put together press release and your little black book […]

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Twitter

Cure Your Phone Pitching Fears: 5 Clear-Cut Tips

30.08.19

Often seasoned PR pros neglect the most useful tool when phone pitching that perfect story: the phone call itself. The anxiety of successfully implementing phone pitching is a real problem in PR, mostly because it’s related to rejection. What if that mild-tempered journalist (albeit stressed) rejects my pitch straight up on the phone? Will my story […]

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The Definitive Guide to Pitching Your Story to Get Maximum Coverage

26.08.19

Your pitch is the first interaction a journalist has with your story. You need to make sure it’s strong. Do you know when, where, who and how to pitch a story? Or are you struggling with becoming ‘pitch perfect’? To survive in PR and to get your story heard your pitching prowess needs to be […]

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PR Tips For Communications Teams In The Education Sector

21.08.19

The world of PR and communications is constantly evolving. For those working in the higher education field this means consistently staying on top of new trends, communication methods and ways of doing things.  Old methods no longer work for the new challenges being presented. Higher education communications teams need to be more reactive and engaging […]

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