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Blog

How To Content, Journalism, Media Relations October 22, 2018

How to turn your story idea into a PR news hook

When you have a great story to share, condensing it down into a PR news hook can be a challenge. Here at MediaHQ, we have seen almost 200,000 press releases pass through our system and we know what a good hook looks like. The aim with a news hook is to get the person reading

Branding, Communications, GDPR October 19, 2018

Planning your 2019 PR Budget – here’s 3 trends to consider

At MediaHQ – we work with In-House PR teams in some of Ireland’s busiest Press Offices – organisations like the House of the Oireachtas, Paddy Power, Dublin Airport, and the Cancer Society to name just a few. So what do you need to put in your 2019 budget? Here are three ideas: Story transformation Story transformation

Communications, How To Content, Media October 18, 2018

Tailoring your PR pitch for specific audiences

What makes the news? Are there certain criteria? Is it the latest event, celebrity gossip or unexpected happenings? It may seem obvious, but what makes the news depends on the audience of that individual news organisation. Before you send out a mass pitch to hundreds of journalists and producers, bear these three things in mind:

Communications, Media Relations, MediaHQ.com October 16, 2018

Is your PR appealing to the millennial market?

Millennials (those born between the early 1980s to the late 1990s) are now globally the single largest generation in the workplace which means as a generation we also have huge spending influence. This generation like the generation before us have different wants and needs, different expectations, and different ways of communicating. We’re the first generation

Communications, How To Content, PR October 15, 2018

Reputation: A company’s most valuable asset

Growing up, the biggest stress of most young people’s lives is being high up on the social ladder, getting invited to the best parties and getting as many likes on social media as possible. But this want for a good reputation and to be liked by many doesn’t end once you finish your education and

Communications, PR, PR Tips October 11, 2018

Cold pitching: What to do and what to avoid

Cold pitching is when you attempt to sell a story or idea to someone you have never contacted before. The most important part is making a great first impression. You want the person reading your pitch to be engaged, enthused and eager to either write about your idea or find out more. The mere idea

Communications, Creativity, Media October 9, 2018

PR and emotional branding: A Love Story

What brands automatically make you feel good? Whether you associate it with a happy memory, a person or just a really good product, we all have our favourite brands that we have emotional attachments to. Think of the warmth of a golden retriever curled up by a fireplace, or the fun in throwing a ball

Communications, Instagram, LinkedIn October 8, 2018

5 essential social media rules for successful PR

It’s no secret that technology has completely changed the way people do business today, especially in the world of PR. Over the past decade, we’ve seen a major shift from sending out memos and letters, to sending out emails, tweets and posts to your newsfeed. But along with this new age, effective way of doing

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