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Blog

Featured Journalist, Irish Journalists, Journalism August 17, 2018

Think outside the box–5 great journalists to pitch to

When trying to get coverage for a story, it’s very easy to just pitch it out to journalists working for national publications in the hope it will get the biggest audience views and then just leave the story there. In reality, you should be pitching to everyone who specialises in your story subject. They might

Communications, Content, Marketing August 16, 2018

Embrace analytics to improve your communications strategy

We often find ourselves creating great PR campaigns, content strategies or digital marketing plans. We do all that work and utilise all the resources available to us. And then we stop.  We are failing to measure success or check what worked and what didn’t. Analytics are so much more than just how many people are viewing

Media Relations, Media Tips, PR August 15, 2018

Trade Focus: How to pitch to The Vow Magazine

As PR pros, we know how important it is to get our clients as much coverage as possible. However, we should also be aware that it is equally as important that our pitches are reaching the right publications. You wouldn’t send a release about new environmental legislation to a teenage fashion magazine now, would you?

Journalism, Media, Media Changes August 13, 2018

Monday’s MediaIQ: Updating your lists

Welcome to the latest Monday MediaIQ, our series on how to make the most of your MediaHQ. This week we’ll be looking at how to keep your lists up to date and ready to use.  MediaHQ gives you the perfect platform to build some amazing media lists. Whether you build your list from scratch or with

PR, PR Tips, Press Release August 10, 2018

Stop! Before you hit send: A Press Release Checklist

Throughout our years of helping people send off their press releases, we have seen first hand what gets picked up and what doesn’t. Here at MediaHQ, we have put together this handy press release checklist to help you keep track of the most important steps on the way to sharing your story. These are just some of

Communications, How To Content, Media Relations August 9, 2018

Tips for working smarter with your PR software

In the technological age we’re living in there is, more often than not, a software solution for any task we are undertaking and PR activities are no different. There are PR software platforms to help you with every aspect of your campaign but if you’re not working smartly with them than they can be more

Media Intelligence, Media on the Move, Media Tips August 9, 2018

5 publications open for Irish PR pitches right now

One of the great things about mainstream media is that there is a wide variety of publications, both print and digital, available for people to consume. Entrepreneurs all over the world have found prosperous opportunities in niche markets through the creation of new magazines, newspapers and websites. This is a good thing for you PR

Communications, Content, Digital Marketing August 7, 2018

Print vs Digital: What are the benefits?

Print vs Digital. A classic rivalry like any other. Whether you are looking for a spread in a magazine or getting your story to a digital publication, what is the difference when pitching to traditional print media and digital media? PR pros can easily make the mistake when pitching to both print and digital media,

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