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Blogs, Content, DIT September 7, 2017

PR Pro Perspectives – Lisa Saputo of DIT | MediaHQ

PR Pro Perspectives is an ongoing series where we interview some of Ireland’s most talented PR professionals. This week we speak with DIT’s Public Relations Officer – Lisa Saputo. How did you come to work in PR? Well, I sort of fell into it, to be honest. I studied Journalism in Colaiste Dhulaigh in Coolock and

Blogs, Content, Media September 5, 2017

5 Lessons From Journalists On Pitching | MediaHQ

Pitching is a key PR skill. But what makes for a good pitch? To answer this question, we’ve trawled through MediaHQ’s archive of interviews with journalists and picked out the best advice available.

Blogs, Communications, Media August 18, 2017

A Snapchat Guide for your PR needs

With a user rate of up to 166 million and all of its original features, Snapchat is extremely useful for all those involved in PR and marketing. Commonly asked questions however are, What is Snapchat? and, Who actually uses it? To put it into words, Snapchat can basically be described as a time limited picture messaging

Events, Media Tips, PR August 10, 2017

How to write a press release for your next event

With summer winding down, it’s a great time to make the most of the sunshine and host a great corporate event. But with so many other events going on, it can be hard to get any media coverage for your own. So how do you make sure that your event is at the top of

Books, PR Tips August 8, 2017

PR Books The Professionals Can’t Live Without

American philanthropist and billionaire, Warren Buffet once said, “it takes 20 years to build a reputation and five minutes to ruin it”. In the world of public relations, your word, and your reputation are everything. So how can you make sure that you avoid those major pitfalls and avoid tarnishing your reputation? Here are the

Media, PR, PR Tips July 19, 2017

Buzzword Bingo – the 10 most annoying PR terms

Press releases can be saturated with meaningless PR terms. Journalists are writing a story not buying your product, so you don’t need to flood your release with hyperbole. We’ve put together a list of ten of the most annoying PR buzzwords to leave out of your next release… 1. Industry leader Industry leaders are clearly

Blogs, Communications, Irish Journalists July 12, 2017

8 Pitching Tips from the Pros

A newsroom is a very busy place and your press release can easily get lost in the floods of emails and calls arriving in. To help you increase the chances of your story getting picked up, we’ve decided to put together some pitching tips from journalists. From keeping the most interesting content at the top, to

PR, PR Tips July 7, 2017

Get through the silly season with our content calendar

Our summer content calendar features all the key dates you need to know about for July and August.

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