Sending out press releases can be a tricky business. Thinking of an eye-catching story headline, a snappy email subject line, researching the story and reaching out to people for quotes can be time-consuming. You send it out to the media in the hopes it will get picked up, and even then it’s still not guaranteed.
Building media lists is one of those unavoidable and tedious tasks which comes with a career in PR. Like a sink full of dishes or a stack of laundry it just has to be done. In this hyper-competitive environment creating multiple media lists is the best way to ensure that your releases are targeted and
Long gone are the days of faxing out media alerts or sending press releases via couriers. PR has gone digital, changing fundamental aspects of the industry. PR experts now have to be equipped with the skills to master the world of digital PR and here at MediaHQ, we have four tips that can help you
In the latest instalment of our popular “PR Pro Perspectives”, Nicola Cooke, Media and PR Manager for Bus Éireann spoke to MediaHQ about her switch from reporter to press officer, dealing with national transport emergencies and offers advice to those looking to start out in PR. Q1: For years you worked as quite a successful journalist. What made you
In an era that is saturated with people crying for attention, it can be difficult to get in front of the right audience–particularly on a budget. But learning to power up your PR will do wonders for getting your message out there. PR works hand in hand with marketing and advertising. However, thanks to the internet and
Here at MediaHQ, we’ve seen 175,000 individual stories being shared through our press release platform since we first came into existence. From government departments to PR agencies and national charities, we have some of Ireland’s biggest organisations on our client book.
You’ve written it. You’ve had it proof-read. You’re now ready to send out your press release to your staggering media list. But are you confident that all of these journalists are going to even receive your email, never mind read it? Do you have enough of a connection to be sure? Press releases are useless
“If you believe in journalism, you don’t insult journalists,” Sydney Schanberg. For public relations professionals, journalists are often the link between them and a satisfied client. Companies, through their PR professionals, place their well-crafted press releases, comments, articles, top tips and so forth in the hands of journalists. However, the decision to publish or not publish