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Blog

Communications, Marketing, Media September 19, 2018

Why most PR people build media lists the wrong way

If you work in PR you probably have a selection of media lists that you have meticulously built from scratch, and if you’re really good you may edit them from time to time! When you hear an update you add or remove a contact. Maybe you correct bounces when they happened, or maybe like most

Communications, Events, Media September 18, 2018

How are the Ploughing Championships going to dominate the news agenda?

Whether attending or not, it’s evident the Ploughing Championships will dominate the news agenda for the next three days. Running from Tuesday 18th September to Thursday 20th September, Europe’s largest outdoor annual event will host over 1,700 exhibitors and is expected to attract 300,000 visitors over the three days. With an event that large, it’s

Communications, Digital Marketing, Marketing September 17, 2018

Get your email pitches opened (and covered!) with these tips

As a PR Pro, writing effective email pitches is a crucial skill to have to gain that all-important media coverage. The most important thing is to get the email opened so that you can grip the journalist with your story in the body of the email. We have some of our top tips for getting

Communications, GDPR, Journalism September 14, 2018

3 unexpected consequences of GDPR

With the General Data Protection Regulation firmly in place, the onslaught of consent emails has finally calmed down. While the regulation is great for individuals to take back control of their personal data, there have been some, eh annoyances, since the GDPR kicked in. Here are three unexpected consequences that came after the deadline: Accept

Communications, Content, Marketing September 13, 2018

When and why should your businesses send out press releases?

Often people have the perception that Public Relations should only be carried out by large organisations or those with big budgets. In reality, PR should be carried out by everyone.  The thoughts of sending out a press release and contacting the media can be extremely daunting for anyone, never mind those just starting out. It’s why

Media on the Move, Media Relations, MediaHQ September 10, 2018

Why PR is for everyone, not just big corporations

PR, or Public Relations, is something which is often ignored by smaller businesses. It is often viewed as a practice only suitable for multi-million euro corporations who have the budget for press officers and media relators. This is, undeniably,  just not true. Brand communications can play such an integral role in your business, regardless of

Irish Journalists, Journalism, Media September 10, 2018

MediaHQ Essentials: Creating your perfect press release for the Ploughing Championships

Welcome to this week’s MediaHQ Essentials. This week with the advent of the Ploughing Championships almost upon us we’ll be looking at how to create and send the perfect National Ploughing Championships press release. The National Ploughing Championships will soon be in full swing and dominating the media of the moment in Ireland. This week in our

Communications, Media, PR September 7, 2018

Why does a PR Pro need an editorial calendar?

An editorial calendar is more than just planning for monthly press releases. It should incorporate your blog posts, press releases, social media posts, email newsletters etc. These are normally planned out on a monthly/quarterly basis.  Editorial calendars are never going to be concrete plans, as things will change and news will happen. However, they act as

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