From construction to agriculture, recent innovations in artificial intelligence (AI) have resulted in it impacting almost every industry. When it comes to public relations, some PR pros are reluctant to embrace this new technology as they fear a loss of jobs is on the horizon as automation and technology become increasingly mainstream. However, before you
Being able to write a good pitch is a key skill all PR professionals need to have in their arsenal. Pitches to media professionals should be sharp, succinct, targeted and tied together with a clickable subject line. We’ve previously written about 5 reasons why you might be failing at media relations. However, it doesn’t matter
Today is World Thesaurus Day, so to celebrate we want you to swap some of your tired, stale language for some fresher words. Thesaurus day acknowledges the book and its creator–Peter Mark Roget. Roget published the first thesaurus in 1852. His obsession with list-making was a coping mechanism that helped him deal with depression. Whether
Carrying out media relations is a huge part of a PR pros job. The news is never a static thing. With updates coming in constantly and journalists trying to keep track of everything to cover under time constraints and deadlines, the best thing you can do is make their lives as easy as can be.
In an ideal world, PR teams could just put sticky notes on various dates to plan out days, weeks and months of special events, announcements and news to share. It would be just one calendar for content, blog topics and email campaigns that you could stick to religiously. However, anyone in the industry knows that
Whether you’re just starting out or you already have an established business, any aspirations you hold of spreading out and growing your customer base should be accompanied with a solid plan for your PR and an understanding of how to achieve your goals. Often, companies entering a growth phase push resources into advertising in the
We all say we’re going to try new things, work smarter and get our heads in the game when January comes around each year. Sometimes that works better than others. This January one thing you can do to really boost your PR strategy for the year is look at the different ways you can incorporate
Our main goal is to make sure that you’re press release ready for 2019. Sometimes trying to think up of story hooks or ideas can be the most difficult part of carrying out campaigns. However, who says they all have to be original? Newsjacking can often be a great way of getting your brand name