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Creativity, PR, PR Tips April 17, 2018

What role does creativity have in PR?

Creativity is the life’s blood of PR–it’s the heart and soul of every PR professionals work. It’s not a skill, but rather a way of operating that can be learned. In the industry, everyone is competing for media attention, but not everyone can make themselves heard. If your approach isn’t innovative, how will you ever

Content, MediaHQ, News April 16, 2018

3 reasons why every PR Pro needs a News Diary

Here at MediaHQ, we’ve seen over 173,000 different stories sent out by our clients to local and national media across print, radio, television and online. That number should give you an idea of the tidal wave of releases that sweep into journalist’s inboxes on a daily basis. To say it’s a challenge to make yourself

Communications, Media, April 11, 2018

Media on the Move — April’s latest changes

The media industry never stands still, and with people moving jobs, retiring, and leaving the industry, it can be difficult to keep up. At MediaHQ, our research team is dedicated to updating our newsfeed with the latest media movements. Each week we provide 90+ media updates to our clients, while simultaneously updating our media contacts database.  Here are just ten Irish

PR, PR Spotlight April 10, 2018

PR Spotlight On: Presence PR

We join Joanne Byrne to shine a spotlight Presence PR. She tells us about the beginning of the company in 2003 and their journey since then, including their expansion into Presence People. Directors Joanne Byrne and Sinéad Ryan set up Presence PR fifteen years, after meeting in a PR company. “We set it up in

Communications, Content, Journalism April 9, 2018

7 tips for writing the best press release headline

When you write a press release, the headline is everything. Those 60 to 100 characters are what make or break it. If your headline does not entice the readers to click on it, the press release is headed straight for the press release graveyard. Don’t know what that is? Read our article on online newsrooms

Communications, Content, Digital Marketing April 3, 2018

Press Release 101: 3 words to delete

(and what words you should use instead) Here at MediaHQ, our clients have sent over 172,000 stories to local and national media across print, radio and television. Having seen that many press releases, we know a thing or two about jargon and over-used words.  You might have seen our blog post a while ago outlining 5

Media Tips, MediaHQ, March 28, 2018

5 key elements of an online newsroom

Have you ever heard of a press release graveyard? (Probably not, because we’ve just made the term up, but the issue is real). Time and time again we see press release pages with dead releases. Not an image, video or catchy headline to break it up. We here at MediaHQ are all about brand newsrooms,

Media Relations, PR, PR Spotlight March 27, 2018

PR Spotlight On: Fuzion

This week, we sit down for a chat with Deirdre Waldon, founder of Fuzion Communications, a PR and Marketing Consultancy with offices in Dublin and Cork. Fuzion is a full-service agency, providing everything from media training and lobbying to event management. The business started back in 2000 in Deirdre’s home county of Kerry, with humble beginnings her working

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