For a few years now, we’ve all heard the term ‘fake news’ being bandied about. Yet how often do we consider its implications in as far as misinformation is concerned? It’s not just a journalism problem; this scourge profoundly affects PR pros, too. Fake news is not new. People have gone from buying sensational tabloids
Are you looking for fresh new ways to spice up your social media or public relations campaigns? Look no further, check out our tips on how to create savvy social content for your campaign.
We all know how effective a press release can be. Today, distributing them is a pretty seamless task and once ready to go can be instantaneous. Be it it’s tradition or deep roots, press releases continue to be used by more than just PR departments but anyone wanting to get their story out into the
In the inimitable words of Stevie Nicks, “Can I sail through the changing ocean tides?” Now, while we can’t say for sure that Nicks was talking about PR tactics specifically, we can say with confidence that you should definitely put Rumours on blast when figuring out how to best combat false reports. When it comes
This is one of the questions I’m asked most often by the PR people who use MediaHQ. By their very nature journalists are a cynical bunch. And getting them to commit even tacit interest in your story can be a challenge. They are also bombarded from dawn to dusk with information, so finding a way
Last week MediaHQ attended the Verve Search outREACH conference in London. The third instalment of the conference it was an opportunity to meet and learn from the best in the PR industry about how they conduct their outreach. The day included sessions focusing on mindset, creativity, strategy, plus actionable tips and advice. Here are some
Summer is here. For months we’ve been dreaming about the sun-filled holidays, long weekends by the sea, barbecues and the glorious start of summer office hours. Well, it has finally arrived. But for PR pros, summertime often means distracted or out-of-office target audiences, prospects and clients. The same PR pros may even sneak out of
Westeros is an unforgiving place. Even after saving a city from a deadly attack, you can still be seen as a monster, defending yourself against trumped up charges of regicide. In the midst of scheming advisors, endless disasters and bloody wars, it can be hard to retain a positive image throughout the seven kingdoms. Here