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Blog

MediaHQ.com, Social Platforms, Technology July 17, 2019

World Emoji Day: The rise of digital languages

In 1999, Japanese artist Shigetaka Kurita designed the first-ever set of 176 emoticons for “i-mode”, an early mobile internet platform. Kurita wanted to design a set of icons that would allow people to convey information in a clear and concise way. Even before Kurita’s pioneer emojis, people were infusing their texts with emotion, using the

Communications, Digital Marketing, Instagram May 20, 2019

5 social media apps your company should be using

In the era of more traditional media platforms, the same brands remained dominant for decades, if not centuries. For example, The Times was established in 1785 and the BBC was founded in 1922, both of which remain behemoths of the media landscape to this day. However, in the new age of social media the popularity

Digital Marketing, Media Tips, MediaHQ February 22, 2019

7 ways to measure the impact of PR

When a company is investing considerable time and money into PR campaigning it is important to know their methods are working, that they’re getting a clear ROI. Contemplation takes priority for businesses before investing in public relations. Consider questions like; what impact will this have on my business? How will I track its success rates? Is

Communications, Content, Digital Marketing February 20, 2019

How to use Twitter to find PR opportunities

When it comes to individual social media platforms and trying to target specific audiences it can be difficult to figure out where to put what. LinkedIn tends to be strictly business related, while Facebook has more of a family and friends feel. Twitter, on the other hand, can be very much a mixture of both.

Communications, Instagram, LinkedIn October 8, 2018

5 essential social media rules for successful PR

It’s no secret that technology has completely changed the way people do business today, especially in the world of PR. Over the past decade, we’ve seen a major shift from sending out memos and letters, to sending out emails, tweets and posts to your newsfeed. But along with this new age, effective way of doing

Communications, Content, Instagram March 26, 2018

The “PRs” of PR: How to manage a social media crisis

Here at MediaHQ, we know first hand how powerful social media platforms have become, particularly for businesses around the world. This holds especially true in an industry like public relations, where it is used as the umbilical cord connecting an organisation to its ever-hungry public.  Social media has helped businesses not only promote themselves but

Communications, Digital Marketing, Digital News March 14, 2018

5 simple ways to improve your PR this year

The difference between a good organisation and a great one lies in the hands of the Gods–or as we like to call them here at MediaHQ, the PR professionals. Public Relations is about building positive relationships with the public in order to obtain and maintain a good name for yourself and for your company.  PR effects

Communications, Digital Marketing, Marketing January 2, 2018

7 ways to transform your PR in 2018

It’s a new year. The early days of January are a hopeful time to look at how your organisation can achieve better results in 2018. Here are 7 ways to transform your PR:

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