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Blog

Brand Storytelling, Communications, Media Relations May 8, 2019

Case Study : The Irish Red Cross

Here at MediaHQ, we see hundreds of press releases being sent from our system on a weekly basis. Government organisations, PR agencies, charities and in-house PR teams from top organisations in Ireland use our system to get their message to the media and make the news. With World Red Cross Day taking place on the

MediaHQ, MediaHQ.com, PR April 29, 2019

5 traits of a solid PR pro

Being a solid PR pro is no easy feat. Those that are truly talented have cultivated specific traits that set them apart from the ‘average Joe.’ It then goes without saying that to be successful in the world of modern PR, there are certain essential traits that one must possess to capitalise on opportunities, maintain

Communications, Media Changes, Media Tips April 25, 2019

5 steps to solving a PR crisis

In the 20th century, there was a 24-hour news cycle. If a PR crisis emerged, you had hours to develop an effective press release and a strategy to cope with media backlash. In the 21st century, there is a nanosecond news cycle. All the luxuries of distance between the time of your crisis and the

Content, Creativity, How To Content April 19, 2019

How to be creative in your PR pursuits

All writers and journalists understand the importance of being creative, but weaving it into your PR practices can be a difficult challenge. It is not enough to simply possess a creative mind. Many of us are blessed with imagination but if not put to good use, it can become a futile trait. The fact that

Media Tips, MediaHQ.com, PR Pro April 5, 2019

Key skills PR professionals should cultivate

PR is a rapidly shifting industry, something we are well used to hearing. New technologies are constantly unfolding creative ways to communicate with audiences and, as a result, the skills needed to thrive in the PR industry are always changing. This has occasionally led to the belief that certain PR skills have become outdated, meaning

Communications, Creativity, How To Content April 2, 2019

How to deal with negative press coverage

With so much emphasis now placed on social media and digital marketing, sometimes things can go askew. Someday you, your organisation or both may find themselves attacked from all sides by negative public attention. Whether it’s an ill-timed tweet or negative feedback from customers, the way you handle a negative story can make all the difference.  Here are our

PR, PR Pro, PR Tips April 1, 2019

PR missteps: How to avoid foolish PR

We’ve all heard the saying “there’s no such thing as bad publicity”, whether you agree with the old adage or not, I think it’s safe to say that this principle should certainly not extend to your PR efforts. A few missteps often spell the difference between successful and unsuccessful public relations. Here are some key

Communications, Featured Journalist, Irish Journalists March 20, 2019

5 up and coming PR Pros to watch out for

Ireland is abundant with extremely talented PR professionals and agencies, and we have no doubt 2019 is going to be a great year across the PR sector. The way we see it here at MediaHQ, it could be especially good for these five PR professionals: Siobhán Masterson – Law Society of Ireland  Having graduated from

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