Forgot Password?

Enter your email address and we'll send you your new password.

Password Reset

We have sent an email to your email address with a new password.

Blog

Communications, PR, PR Pro October 10, 2018

PR Pro Perspective – Aidan Haughey, IT Sligo

In the latest edition of our popular “PR Pro Perspectives,” we sit down with Aidan Haughey, Communications Manager at IT Sligo, where he talks to us about his experience working in Communications not only in his new role but throughout his career as well. Q1: After starting off as a journalist and radio producer in

Communications, Creativity, Media October 9, 2018

PR and emotional branding: A Love Story

What brands automatically make you feel good? Whether you associate it with a happy memory, a person or just a really good product, we all have our favourite brands that we have emotional attachments to. Think of the warmth of a golden retriever curled up by a fireplace, or the fun in throwing a ball

Media, Media Intelligence, Media Relations October 5, 2018

3 things to consider before sending your press release

You have just written another wonderful press release and you want to get it out into the world and fast. However, now is the time to think for a minute. Before you hit send here are three things you should consider. Time This is arguably the most important thing to think about when sending out

Communications, Content, Creativity October 3, 2018

Protected: How do you make the news? Revenue Case Study

There is no excerpt because this is a protected post.

Communications, Irish Journalists, Media Changes September 26, 2018

PR Pro Perspectives- Graeme McQueen, Dublin Chamber

In the latest edition of our popular “PR Pro Perspectives,” we sit down with Graeme McQueen, Public Affairs Manager at Dublin Chamber where he talks to us about his experience working in Communications in Ireland’s largest chamber of commerce. Q1: So you started out working in journalism, and worked in that field for over 8

Communications, Digital Marketing, eBook September 21, 2018

How to: Write Press Release Headlines – eBook

Press releases are still one of the main ways the media generate news, but when a journalist is receiving over 200 press releases a day it can be hard to get yours to stand out.  We know that sending a press release can be a daunting task. While the copy is critically important in getting

Communications, Media, PR September 7, 2018

Why does a PR Pro need an editorial calendar?

An editorial calendar is more than just planning for monthly press releases. It should incorporate your blog posts, press releases, social media posts, email newsletters etc. These are normally planned out on a monthly/quarterly basis.  Editorial calendars are never going to be concrete plans, as things will change and news will happen. However, they act as

Communications, Content, Marketing August 16, 2018

Embrace analytics to improve your communications strategy

We often find ourselves creating great PR campaigns, content strategies or digital marketing plans. We do all that work and utilise all the resources available to us. And then we stop.  We are failing to measure success or check what worked and what didn’t. Analytics are so much more than just how many people are viewing

See more

Keep in touch