Case Study: Fota Wildlife Park

15.08.19

Here at MediaHQ, we see hundreds of press releases being sent from our system on a weekly basis. PR agencies, government organisations, charities and in-house PR teams from some of the biggest organisations in Ireland use our system to get their message to the media and make the news. This week, we took a closer […]

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5 Minutes with the Media – Sandra Mallon

24.07.19

At MediaHQ, we chat to a member of the media landscape to gain an insight into what it’s like to work in the fast-paced, creative industry. This month, we sat down with the Irish Daily Star’s Sandra Mallon.  What is your current role in the Irish Daily Star and what does it involve? I’m the […]

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Is your press release giving you a headache? 

22.07.19

Finding yourself stuck in the trap (we all fall into) of writing a press release that seems like it doesn’t want to be written can seem torturous, but doesn’t have to be. There are techniques and tricks every PR pro follows to get out of this mind-numbing rut. That is why we have compiled just […]

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Top literary devices to use in your PR

12.07.19

Today marks the first day of the West Cork Literary Festival. The festival began in 1997 and has since welcomed an array of talent, from emerging writers to international bestsellers. To mark the occasion, we at MediaHQ have taken inspiration from the literary festival and have been looking at some of the most effective literary […]

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Newsjacking–a refresher for PR pros

11.07.19

At MediaHQ, we know just how manic the Public Relations world can be. PR pros are constantly trying to find creative ways to promote products, increase sales and generate a positive public perception of their brand. One method used to do this is ‘newsjacking’.  Not sure what newsjacking is? A term established by David Meerman […]

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How to create a sweet PR strategy

08.07.19

Every organisation, no matter how large or small, ultimately depends on its reputation for survival and success. Hence, creating the perfect PR strategy should be essential to any business plan. When done effectively, it has the power to increase sales and profits, heighten your brand credibility and change the way customers, investors and competitors see […]

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How to be an independent freelance PR pro

04.07.19

At MediaHQ, we know all about the PR industry. PR professionals need to be media savvy, creative, people people. They are responsible for raising a company’s positive media coverage, building relationships with key people and managing a company’s reputation by actively counteracting any negative publicity that could damage their name. They are in charge of […]

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Learn to be zen when sending out press releases

20.06.19

Here at MediaHQ, we see hundreds of press releases pass through our system every week. The world of modern PR can be taxing and strenuous on even the most patient of professionals. Carrying out an effective PR strategy can be a tricky feat and this profession is not for lazy souls or the faint hearted. […]

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How HBO’s Chernobyl shows how to thread together an effective story

13.06.19

In honour of Barthelemy Thimonnier’s invention, National Sewing Machine Day is now observed on 13 June. This day represents more than just the sewing machine. It encapsulates something much larger, that when fragmented items are threaded together, they create something more than just the sum of their parts. Nowhere is this more evident than when […]

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