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Communications, Media, Media Relations October 30, 2018

Bring your PR strategy back from the dead this Halloween

Halloween is just around the corner which means the veil that separates our world from the spirit world is at its thinnest.  But what’s scarier than zombies walking around our neighbourhoods at night preying on the living? A current PR strategy that has been dead for years. Here are four tips to becoming the Victor

Communications, Content, Creativity October 25, 2018

Top 10 tips for great PR teams – MediaHQ eBook

We know that PR and Communications teams are busy people. Balancing client work, events, managing media relations and your public image is no easy feat. Ireland’s best PR teams use MediaHQ every day to make the news. We want to share what makes their PR and media relations efforts so successful and how they get

How To Content, Journalism, Media Relations October 22, 2018

How to turn your story idea into a PR news hook

When you have a great story to share, condensing it down into a PR news hook can be a challenge. Here at MediaHQ, we have seen almost 200,000 press releases pass through our system and we know what a good hook looks like. The aim with a news hook is to get the person reading

Communications, MediaHQ Features, August 17, 2018

How can MediaHQ help your SME?

PR isn’t just for global firms; all companies from start-ups to international organisations should be carrying out some sort of PR. Clearly, budgets are going to differ depending on the company. That doesn’t mean smaller firms should sit back and wait for the money to come flooding in before undertaking any sort of public relation–looking

Communications, Content, How To Content August 2, 2018

3 tactics to increase your email open rates

While most of us might spend a few hours trying to write the copy for our press releases or email marketing campaigns, do we really take the time to concentrate on the email subject line? This could be the point where a lot of people are falling flat as your subject line is the only

Media Tips, MediaHQ, PR July 26, 2018

3 reasons why PR Pros should be newsjacking

Newsjacking! Sounds like a great buzzword doesn’t it? It carries with it that sense of absolute urgency which would attract the likes of the super sales buffs and marketing fanatics. That’s because the phrase, and the whole concept itself, is based upon urgency. Newsjacking refers to the practice of using a breaking news topic to

Communications, Content, How To Content July 19, 2018

Pitching tips from Ireland’s top journalists – eBook

Sending out press releases can be a tricky business. Thinking of an eye-catching story headline, a snappy email subject line, researching the story and reaching out to people for quotes can be time-consuming. You send it out to the media in the hopes it will get picked up, and even then it’s still not guaranteed.

PR Pain Points July 3, 2018

3 bulls**t PR practices you should avoid

Public Relations isn’t a new game. The communications industry has been around for a fair amount of time and journalists are well used to the practices of PR pros.  So what does this mean? Well, it means that journalists typically have plenty of experience dealing with PR firms, press officers and communication teams and can

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