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Blog

Communications, Marketing, Media Intelligence August 20, 2018

Are you achieving success in the digital world?

Are you up to date with the current media landscape? Digital channels have completely changed the way in which we communicate brand messages, but does your brand’s current communication strategy reflect this? If you’re not tuned into the digital world, you could be missing out on a huge potential audience. We have our top tips

Media Changes, Media Intelligence, Media on the Move August 20, 2018

Monday’s MediaHQ Essentials: How to flag a contact

Welcome to the latest Monday MediaIQ, our weekly series on how to make the most of your MediaHQ. This week we are giving you a quick refresher on how to flag a contact on our system. Our system includes over 6,000 contacts and although our research team are on top of their game every now

Featured Journalist, Irish Journalists, Journalism August 17, 2018

Think outside the box–5 great journalists to pitch to

When trying to get coverage for a story, it’s very easy to just pitch it out to journalists working for national publications in the hope it will get the biggest audience views and then just leave the story there. In reality, you should be pitching to everyone who specialises in your story subject. They might

Communications, Content, Marketing August 16, 2018

Embrace analytics to improve your communications strategy

We often find ourselves creating great PR campaigns, content strategies or digital marketing plans. We do all that work and utilise all the resources available to us. And then we stop.  We are failing to measure success or check what worked and what didn’t. Analytics are so much more than just how many people are viewing

Journalism, Media, Media Changes August 13, 2018

Monday’s MediaIQ: Updating your lists

Welcome to the latest Monday MediaIQ, our series on how to make the most of your MediaHQ. This week we’ll be looking at how to keep your lists up to date and ready to use.  MediaHQ gives you the perfect platform to build some amazing media lists. Whether you build your list from scratch or with

Media Intelligence, Media on the Move, Media Tips August 9, 2018

5 publications open for Irish PR pitches right now

One of the great things about mainstream media is that there is a wide variety of publications, both print and digital, available for people to consume. Entrepreneurs all over the world have found prosperous opportunities in niche markets through the creation of new magazines, newspapers and websites. This is a good thing for you PR

Media Intelligence, Media Tips, PR August 6, 2018

3 NI event hooks for your press release

Stuck for a good hook? In need of something to help pull your press release together before you send it on its merry way? Then fear not because MediaHQ has got you covered.  As a PR pro, you’re probably well accustomed to having to create a great story using very minimal information. If you’re working

Media Intelligence, Media Relations, MediaHQ July 19, 2018

How much time are your media lists draining?

Building media lists is one of those unavoidable and tedious tasks which comes with a career in PR. Like a sink full of dishes or a stack of laundry it just has to be done. In this hyper-competitive environment creating multiple media lists is the best way to ensure that your releases are targeted and

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