Media Intelligence: Maximise ROI with 7 Key Tips

02.09.19

Nowadays, PR experts are expected to generate higher return on investment (ROI). However, more often than not, media intelligence around measurement of success in a PR campaign can be tricky. This is because PR may be only one of several communications activities contributing to brand perceptions. The creativity and cleverness behind every PR campaign comes at […]

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August's media movements

30.08.19

August saw a number of changes across Irish media with the announcement of the closure of three regional newspapers as well as high profile movements within the industry.  Below you can find a sample of some of the Irish media movements that have taken place over the month: The Clare People has printed its last […]

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July’s media movements

31.07.19

July was a busy month in the world of Irish media with a number of high profile changes across radio, television and print journalism.  Below you can find a sample of some of the Irish media movements that have taken place over the month: Richard Oakley appointed Editor of the Sunday Business Post Richie will […]

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5 News hooks from our news diary

11.07.19

Here at MediaHQ, we know just how difficult it can be to consistently come up with creative and topical story hooks for your press releases, especially when PR coverage is more competitive than ever. With that in mind, we have a useful and inspiring News Diary feature to help get those creative juices flowing. The […]

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How to Use Search Engine Optimisation for Public Relations Purposes

25.06.19

The world of PR is evolving and becoming more digitised than ever before. Today, many public relations plans are dependent on a variety of digital tools which are intrinsic to any business or organisation’s success. Things like social media, digital or ambient advertising and marketing are important for brand outreach or communicating your product or services on a digital platform.

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3 columnists blazing the trail for future journalists

24.06.19

Ireland has always been a hub of creativity.  Some of the world’s greatest writers flourish on our little island, and many are yet to come.  In Ireland alone, there are over 5,000 journalists working professionally. The journalism industry is fast paced and ever changing, and has been subjected to many challenges throughout the last number of years. […]

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Case Study: Irish Motor Neurone Disease Association

21.06.19

Here at MediaHQ, we see hundreds of press releases being sent from our system on a weekly basis. PR agencies, government organisations, charities and in-house PR teams from some of the biggest organisations in Ireland use our system to get their message to the media and make the news. Each year, the month of June […]

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May’s Media Movements

31.05.19

May was a busy month in the world of Irish media with a number of high-profile changes across radio, television and print journalism. Here at MediaHQ, we’ve taken the grunt work out of keeping your media lists updated as our dedicated research team update our media newsfeed multiple times a day. Below you can find […]

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How to get your PR tactics out of a rut

23.05.19

Here at MediaHQ, we know just how important it is to have a good PR strategy. Your PR approach needs to be exciting, engaging and effective in order to grab a journalist’s attention and to have a lasting impact on your target audience. However, creative blocks are extremely common and can be quite frustrating. If […]

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