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Blog

Media Intelligence, Media Relations, MediaHQ July 19, 2018

How much time are your media lists draining?

Building media lists is one of those unavoidable and tedious tasks which comes with a career in PR. Like a sink full of dishes or a stack of laundry it just has to be done. In this hyper-competitive environment creating multiple media lists is the best way to ensure that your releases are targeted and

Media Intelligence, Media on the Move, Media Relations July 18, 2018

PR Pro Perspectives: Nicola Cooke

In the latest instalment of our popular “PR Pro Perspectives”, Nicola Cooke, Media and PR Manager for Bus Éireann spoke to MediaHQ about her switch from reporter to press officer, dealing with national transport emergencies and offers advice to those looking to start out in PR.   Q1: For years you worked as quite a successful journalist. What made you

Communications, Digital Marketing, GDPR July 10, 2018

4 digital marketing trends every PR Pro needs to be aware of

When you first think of marketing, you might not always connect PR with it. However, in this new age of digital marketing, it appears as if the two are intrinsically linked. It is almost impossible to discuss PR and not mention digital marketing. As a PR Pro, you now have to be more aware of digital

Media Intelligence, Media Relations, MediaHQ July 6, 2018

5 easy ways to get blacklisted by a journalist

“If you believe in journalism, you don’t insult journalists,” Sydney Schanberg. For public relations professionals, journalists are often the link between them and a satisfied client. Companies, through their PR professionals, place their well-crafted press releases, comments, articles, top tips and so forth in the hands of journalists. However, the decision to publish or not publish

Media Intelligence, Media Relations, MediaHQ July 5, 2018

3 wonderful ways MediaHQ improves your work life

Here at MediaHQ, we take the grunt work out of your media relations by providing you with an always up to the minute database filled with the most important media contacts in Ireland. Our research team work hard and keep an eagle eye out for the latest updates and media moves so that you are

Media Intelligence, Media on the Move, Media Relations July 2, 2018

Digital vs Legacy: Why you need to stop using a contacts book

PR practices are ever changing. No longer do PR pros have to spend hours scanning newspapers and magazines to check on how their clients are being perceived by the press. New media monitoring services have helped to take the grunt work out of our daily schedules, freeing up more time for creativity and experimentation with

Communications, Content, Digital Marketing June 29, 2018

Trade Focus: How to pitch to Senior Times

As PR pros, we know how important it is to get our clients as much coverage as possible. However, we should also be aware that it is equally as important that our pitches are reaching the right publications. You wouldn’t send a release about new environmental legislation to a teenage fashion magazine now, would you?

Irish Industry News, Irish Journalists, Media Changes June 15, 2018

Media On The Move: The latest media movements

The media industry never stands still, and with people moving jobs, retiring, and leaving the industry, it can be difficult to keep up. At MediaHQ, we have a research team dedicated updating our newsfeed with the latest media movements. Last week alone we provided 90+ updates to our clients, as well as making well over

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