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Blog

Communications, Media, Media Relations October 30, 2018

Bring your PR strategy back from the dead this Halloween

Halloween is just around the corner which means the veil that separates our world from the spirit world is at its thinnest.  But what’s scarier than zombies walking around our neighbourhoods at night preying on the living? A current PR strategy that has been dead for years. Here are four tips to becoming the Victor

Content, How To Content, Media October 2, 2018

5 opportunities for an October press release that aren’t Halloween!

October is upon us which means every PR pro and marketing mind is busy thinking up their story angle for the Halloween season.  With that in mind maybe you are looking for something a little different this October and steer away from the spooky season. Or maybe you just want another opportunity to send out a

Communications, Digital Marketing, Marketing September 17, 2018

Get your email pitches opened (and covered!) with these tips

As a PR Pro, writing effective email pitches is a crucial skill to gain that all-important media coverage. The most important thing is to get the email opened so that you can grip the journalist with your story in the body of the email. We have some of our top tips for getting your email

Communications, GDPR, Journalism September 14, 2018

3 unexpected consequences of GDPR

With the General Data Protection Regulation firmly in place, the onslaught of consent emails has finally calmed down. While the regulation is great for individuals to take back control of their personal data, there have been some, eh annoyances, since the GDPR kicked in. Here are three unexpected consequences that came after the deadline: Accept

Communications, Content, Marketing September 13, 2018

When and why should your businesses send out press releases?

Often people have the perception that Public Relations should only be carried out by large organisations or those with big budgets. In reality, PR should be carried out by everyone.  The thoughts of sending out a press release and contacting the media can be extremely daunting for anyone, never mind those just starting out. It’s why

Communications, Digital Marketing, Irish Journalists September 12, 2018

Why does nostalgia marketing work so well?

In the last couple of years, there has been an increase in popular old products being relaunched with a modern twist. 90s fashion, Polaroid cameras and the Nintendo Switch are just some of the trends and products that have seen a new lease of life. These brands all recognise the true power of nostalgia.  View this

Irish Journalists, Journalism, Media September 10, 2018

MediaHQ Essentials: Creating your perfect press release for the Ploughing Championships

Welcome to this week’s MediaHQ Essentials. This week with the advent of the Ploughing Championships almost upon us we’ll be looking at how to create and send the perfect National Ploughing Championships press release. The National Ploughing Championships will soon be in full swing and dominating the media of the moment in Ireland. This week in our

Communications, MediaHQ Features, MediaHQ.com August 30, 2018

How do you make the news? Irish Cancer Society Case Study

Here at MediaHQ, our goal is to connect your story with the media on one unified platform. We see 100s of press releases being sent from our system on a weekly basis, and it’s fascinating to see the stories from our clients a few seconds before they make the media. From government organisations, national and international

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