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Blog

Branding, Communications, GDPR October 19, 2018

Planning your 2019 PR Budget – here’s 3 trends to consider

At MediaHQ – we work with In-House PR teams in some of Ireland’s busiest Press Offices – organisations like the House of the Oireachtas, Paddy Power, Dublin Airport, and the Cancer Society to name just a few. So what do you need to put in your 2019 budget? Here are three ideas: Story transformation Story transformation

GDPR September 20, 2018

In the GDPR era, how do you stop people opting-out from your releases?

Under GDPR any and all email communications you send out, including all your wonderful press releases are required to come with an easy opt-out option. In an ideal world no one would ever want to opt-out from your releases but to safeguard you from this here’s a couple of best practice tips to prevent the perils

Communications, GDPR, Journalism September 14, 2018

3 unexpected consequences of GDPR

With the General Data Protection Regulation firmly in place, the onslaught of consent emails has finally calmed down. While the regulation is great for individuals to take back control of their personal data, there have been some, eh annoyances, since the GDPR kicked in. Here are three unexpected consequences that came after the deadline: Accept

Communications, Digital Marketing, GDPR July 10, 2018

4 digital marketing trends every PR Pro needs to be aware of

When you first think of marketing, you might not always connect PR with it. However, in this new age of digital marketing, it appears as if the two are intrinsically linked. It is almost impossible to discuss PR and not mention digital marketing. As a PR Pro, you now have to be more aware of digital

GDPR, Lists, Media June 25, 2018

Are your media lists a PR peril?

Media lists can become great hulking things. Left to their own devices, they can sprawl into huge, unwieldy tools that are often more trouble than they’re worth. For a PR pro, an unchecked media list can spell disaster. The best defence against media list catastrophe is a live list. A live list involves making a

GDPR, Media Tips, PR Pain Points June 18, 2018

3 reasons why GDPR can boost better practice in PR

GDPR.   The four letters you’re probably sick to death of hearing by now, am I right? Since its introduction on the 25th of last month, most of us have put the new data protection law to the back of our minds. Time for a breather. Sure its all over now…right? WRONG! Even if you’ve

GDPR, Media Tips, MediaHQ June 5, 2018

What are 3 major benefits of GDPR for PR Pros?

Believe or not…GDPR is actually a good thing. Since it was rolled out over a week ago, most of us can probably agree that our inboxes have been filled with emails with subject lines reading, “We’ve updated our Privacy Policy…”, right? Although some companies may have found it difficult to wrap their heads around the

Communications, entertainment, GDPR May 30, 2018

GDPR jokes: If you don’t laugh you’ll cry

(or get fined €20 million) As we are now firmly in the GDPR era, it’s important that companies have processes in place to justify their collection of people’s data, through consent and other forms of opting-in.  We have been working behind the scenes for the last year, adding new features to MediaHQ to ensure all

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