At MediaHQ – we work with In-House PR teams in some of Ireland’s busiest Press Offices – organisations like the House of the Oireachtas, Paddy Power, Dublin Airport, and the Cancer Society to name just a few. So what do you need to put in your 2019 budget? Here are three ideas: Story transformation Story transformation
What makes the news? Are there certain criteria? Is it the latest event, celebrity gossip or unexpected happenings? It may seem obvious, but what makes the news depends on the audience of that individual news organisation. Before you send out a mass pitch to hundreds of journalists and producers, bear these three things in mind:
MediaHQ.com is trusted by thousands of communication and PR professionals to provide up-to-date media contacts, to get their story to the right person first time every time. We’re looking for a researcher to join our diverse team. Someone who is passionate about staying ahead of the game, interested in the media industry and an enthusiastic self-motivator.
Your subject line is the first impression you have on your recipient and it determines whether your email is opened, read or even clicked. That journalist/media professional you’re sending your press release to receives over 200 emails a day into their inbox, so it’s crucial that your subject line is eye-catching. Here are some tricks
What brands automatically make you feel good? Whether you associate it with a happy memory, a person or just a really good product, we all have our favourite brands that we have emotional attachments to. Think of the warmth of a golden retriever curled up by a fireplace, or the fun in throwing a ball
You have just written another wonderful press release and you want to get it out into the world and fast. However, now is the time to think for a minute. Before you hit send here are three things you should consider. Time This is arguably the most important thing to think about when sending out
A PR strategy will help you organise your PR activities and make strategic decisions about the best ways to communicate. It can also help you to use the stories in your business to draw in your target audience as well as increase your profile and build brand awareness. Here are our five tips to help
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