Newsjacking–a refresher for PR pros

11.07.19

At MediaHQ, we know just how manic the Public Relations world can be. PR pros are constantly trying to find creative ways to promote products, increase sales and generate a positive public perception of their brand. One method used to do this is ‘newsjacking’.  Not sure what newsjacking is? A term established by David Meerman […]

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How HBO’s Chernobyl shows how to thread together an effective story

13.06.19

In honour of Barthelemy Thimonnier’s invention, National Sewing Machine Day is now observed on 13 June. This day represents more than just the sewing machine. It encapsulates something much larger, that when fragmented items are threaded together, they create something more than just the sum of their parts. Nowhere is this more evident than when […]

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storytelling

3 insightful ways to master the art of storytelling

26.04.19

What is storytelling and how can one use it to their advantage in the world of PR? Whether in a business setting or otherwise, there are many advantages tied to storytelling. Incorporating these skills into your work can help you create an unforgettable PR campaign and act as the cherry on top. It is the […]

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News Diary

What’s a News Diary and how can you use it effectively?

21.03.19

Here at MediaHQ.com, our press release distribution platform contains a News Diary feature available to our customers. The News Diary is a calendar that is packed full of significant events and occasions as well as some weird and wonderful days that are compiled by our in-house research team. The calendar view can be broken down by […]

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Irish American Month: lessons from top Irish American communicators

15.03.19

“I’m Irish” We’ve all heard it, whether from a Carroll’s bag toting tourist with a thick American accent or from that distant cousin you once met on a trip to Boston, we’ve become well used to this proclamation of Irishness. And it’s no surprise when you consider that almost 1 in 10 Americans claim Irish […]

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Knowledge

How my Dad taught me the power of nerd’s knowledge

23.01.19

The sharpest communicators have a native instinct for their subject. They love their topic so much there is nothing about it they don’t want to know. Great storytellers are nerds about their subject. A nerd is simply defined as: “A person who is extremely interested in one subject, and knows a lot of facts about […]

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Podcasts

5 podcasts every PR Pro needs to listen to

15.11.18

If you work in PR you know that switching off isn’t really an option, you always have your finger on the pulse and your eyes and ears open wide for new stories and updates. Why not make that quest for knowledge a little bit easier by getting your fix straight to your phone in the […]

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Creativity

4 ways to inspire creativity in your PR practices

09.11.18

Creativity is what will make a great PR Pro stand out from a good one. In the Communications industry, everyone is competing for media attention, but not everyone can make themselves heard. If you’re doing exactly the same as everyone else, how do you think you’re going to achieve different results from anyone else? Creativity […]

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Story

How do you tell a story with your press release?

06.11.18

Here at MediaHQ, we’ve seen 180,000 individual stories being shared through our press release platform since we first came into existence. From government departments to PR agencies and national charities, we have some of Ireland’s biggest organisations on our client book. Every one of these organisations wants to get their voice to the media, but […]

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