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Blog

Brand Storytelling, Branding, Content June 4, 2019

4 ways to make your “boring” content sing

Let’s face it, not every company can have a product that instantly inspires the masses with the mere mention of its name, or from a glimpse of it on the shelf. Many companies produce incredibly essential and innovative products that may seem “boring” upon first glance. There have always been great ideas that needed to

Brand Storytelling, Communications, Content May 23, 2019

How to get your PR tactics out of a rut

Here at MediaHQ, we know just how important it is to have a good PR strategy. Your PR approach needs to be exciting, engaging and effective in order to grab a journalist’s attention and to have a lasting impact on your target audience. However, creative blocks are extremely common and can be quite frustrating. If

Brand Storytelling, Communications, Media Relations May 8, 2019

Case Study : The Irish Red Cross

Here at MediaHQ, we see hundreds of press releases being sent from our system on a weekly basis. Government organisations, PR agencies, charities and in-house PR teams from top organisations in Ireland use our system to get their message to the media and make the news. With World Red Cross Day taking place on the

Brand Storytelling, Content, Creativity April 26, 2019

3 insightful ways to master the art of storytelling

What is storytelling and how can one use it to their advantage in the world of PR? Whether in a business setting or otherwise, there are many advantages tied to storytelling. Incorporating these skills into your work can help you create an unforgettable PR campaign and act as the cherry on top. It is the

Brand Storytelling, Branding, Christmas December 11, 2018

2018’s top 5 Christmas campaigns

Each year sees the standard rising for companies creating Christmas campaigns. Some of these stories are a continuation of beloved characters from previous years, others are brand new. As competition mounts to create the most magical Christmas campaign, we picked out five brands that have crafted the best story using originality, humour and emotion. Aldi

Brand Storytelling, Branding, Communications August 14, 2018

Is brand loyalty an ancient myth?

What is brand loyalty? My grandmother was a creative and talented baker. When it came to her baking equipment she was loyal to one brand, and could not hear (let alone utter herself) a negative word about them. Throughout the late 1960s and 1970s she collected every piece she could to go with her Kenwood Chef

Brand Storytelling, Communications, Content July 24, 2018

5 PR blogs everyone except you is reading

Need a brush up on your PR skills or looking for new tips? PR blogs are essential for that quick refresher we all need now and then. As the PR industry is constantly evolving, it can be hard to keep up with what is going on in the world of PR. Here at MediaHQ, we

5 minutes with the media, Brand Storytelling, Communications May 2, 2018

5 Minutes with the Media – Rosemary Mac Cabe

In this week’s 5 Minutes with the Media, we’re joined by Rosemary Mac Cabe. Rosemary is journalist, blogger and TV panellist. She runs her own blog, podcast and YouTube channel and has contributed to many national publications such as Tatler, The Irish Times and Image Magazine. How would you describe your blog and blogging style?   When people

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