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Blog

Brand Storytelling, Branding, Communications August 14, 2018

Is brand loyalty an ancient myth?

What is brand loyalty? My grandmother was a creative and talented baker. When it came to her baking equipment she was loyal to one brand, and could not hear (let alone utter herself) a negative word about them. Throughout the late 1960s and 1970s she collected every piece she could to go with her Kenwood Chef

Brand Storytelling, Communications, Content July 24, 2018

5 PR blogs everyone except you is reading

Need a brush up on your PR skills or looking for new tips? PR blogs are essential for that quick refresher we all need now and then. As the PR industry is constantly evolving, it can be hard to keep up with what is going on in the world of PR. Here at MediaHQ, we

5 minutes with the media, Brand Storytelling, Communications May 2, 2018

5 Minutes with the Media – Rosemary Mac Cabe

In this week’s 5 Minutes with the Media, we’re joined by Rosemary Mac Cabe. Rosemary is journalist, blogger and TV panellist. She runs her own blog, podcast and YouTube channel and has contributed to many national publications such as Tatler, The Irish Times and Image Magazine. How would you describe your blog and blogging style?   When people

Brand Storytelling, Magazine, Media Relations October 6, 2017

5 reasons online media contacts need to be in your 2018 budget

If you’re a PR practitioner working in an agency or in-house, it’s now 2018 budget time. So what should be in your budget? We firmly believe that you should be putting some budget aside for an online media contact service. Why? Well here are five great reasons:

Brand Storytelling, PR, PR Tips March 2, 2017

5 Perfect Books for People in PR

Happy World Book Day!  The best thing about books is that there’s one out there for everyone, yes, even PR people like you!  Can’t find one? No worries, we’ve put together a list of our favourite books that are sure to help you out.  Put Your Heart Into It – Howard Schultz & Dori Jones

Brand Storytelling, Branding, PR December 21, 2016

On the Tenth Day of Christmas – Brand storytelling 101

Brand Storytelling  Every brand has a story, but not every brand knows how to tell it.  This best communicators are the best storytellers, and if there’s one thing people always remember- it’s a great story.   So, why are stories great? It’s quite simple.    We decided, seeing as it’s almost Christmas, that we’d share

Brand Storytelling, Branding, Online December 5, 2016

5 brands revolutionising PR online

“Change is the law of life, and those who look only to the past or present are certain to miss the future”

Brand Storytelling, Branding, Instagram November 17, 2016

Branding tips – Maximise your Instagram

Conor Hawkins takes a look at some of the ways brands can maximise their Instagram accounts to reach out to the public.

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