3 companies with top class social media accounts

22.07.19

We live in a world that is dominated by technology and social media. Because of this, establishing and maintaining a great online presence is essential to any successful brand. Engaging with existing and potential customers, selling your brand’s story and creating content that will get people talking are major parts of the PR world. Social […]

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Newsjacking–a refresher for PR pros

11.07.19

At MediaHQ, we know just how manic the Public Relations world can be. PR pros are constantly trying to find creative ways to promote products, increase sales and generate a positive public perception of their brand. One method used to do this is ‘newsjacking’.  Not sure what newsjacking is? A term established by David Meerman […]

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How to create a sweet PR strategy

08.07.19

Every organisation, no matter how large or small, ultimately depends on its reputation for survival and success. Hence, creating the perfect PR strategy should be essential to any business plan. When done effectively, it has the power to increase sales and profits, heighten your brand credibility and change the way customers, investors and competitors see […]

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How to be an independent freelance PR pro

04.07.19

At MediaHQ, we know all about the PR industry. PR professionals need to be media savvy, creative, people people. They are responsible for raising a company’s positive media coverage, building relationships with key people and managing a company’s reputation by actively counteracting any negative publicity that could damage their name. They are in charge of […]

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4 ways to make your "boring" content sing

04.06.19

Let’s face it, not every company can have a product that instantly inspires the masses with the mere mention of its name, or from a glimpse of it on the shelf. Many companies produce incredibly essential and innovative products that may seem “boring” upon first glance. There have always been great ideas that needed to […]

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How to get your PR tactics out of a rut

23.05.19

Here at MediaHQ, we know just how important it is to have a good PR strategy. Your PR approach needs to be exciting, engaging and effective in order to grab a journalist’s attention and to have a lasting impact on your target audience. However, creative blocks are extremely common and can be quite frustrating. If […]

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PR

Case Study : The Irish Red Cross

08.05.19

Here at MediaHQ, we see hundreds of press releases being sent from our system on a weekly basis. Government organisations, PR agencies, charities and in-house PR teams from top organisations in Ireland use our system to get their message to the media and make the news. With World Red Cross Day taking place on the […]

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storytelling

3 insightful ways to master the art of storytelling

26.04.19

What is storytelling and how can one use it to their advantage in the world of PR? Whether in a business setting or otherwise, there are many advantages tied to storytelling. Incorporating these skills into your work can help you create an unforgettable PR campaign and act as the cherry on top. It is the […]

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Christmas Campaigns

2018’s top 5 Christmas campaigns

11.12.18

Each year sees the standard rising for companies creating Christmas campaigns. Some of these stories are a continuation of beloved characters from previous years, others are brand new. As competition mounts to create the most magical Christmas campaign, we picked out five brands that have crafted the best story using originality, humour and emotion. Aldi […]

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