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Blog

Brand Storytelling, Branding, Content June 4, 2019

4 ways to make your “boring” content sing

Let’s face it, not every company can have a product that instantly inspires the masses with the mere mention of its name, or from a glimpse of it on the shelf. Many companies produce incredibly essential and innovative products that may seem “boring” upon first glance. There have always been great ideas that needed to

Communications, Digital Marketing, Instagram May 20, 2019

5 social media apps your company should be using

In the era of more traditional media platforms, the same brands remained dominant for decades, if not centuries. For example, The Times was established in 1785 and the BBC was founded in 1922, both of which remain behemoths of the media landscape to this day. However, in the new age of social media the popularity

Digital Marketing, Marketing, Media May 9, 2019

Top 3 PR disasters from the 2010s and what we can learn from them

With this decade nearly over, it can often be mind-boggling to think of how much has happened over the last 10 years. The media landscape has changed dramatically in the 2010’s, and yet many prominent people have still fallen victim to classic PR mistakes. Here at MediaHQ, we have compiled three lessons which can be learnt

Communications, Digital Marketing, MediaHQ.com March 13, 2019

3 content marketing lessons to help your PR strategy

When it comes to content marketing, companies have realised how important engaging content is when it comes to resonating with your audience and building brand awareness. Producing and sharing captivating content is also a major part of PR. But how does it actually compare to content marketing? The definition of content marketing according to the

Awards, Branding, Communications February 27, 2019

Team behind the title: Silicon Republic

Since being founded in 2001, Silicon Republic has become Ireland’s leading news source for Science & Technology. Having won multiple awards, they are now one of Europe’s leading online publications for science, technology, engineering and maths as well as start-up news, information and resources for all people passionate about STEM. The company’s success lies behind its

Communications, Digital Marketing, MediaHQ February 26, 2019

Top 5 tools to make life easier for in-house PR teams

In-house PR teams are often juggling a number of different campaign tasks and events all at once. If half the team are offsite or working remotely, often it can be difficult to collaborate. There are many online resources available in order to help with workflow and management so that everyone is on the same page.

Digital Marketing, Media Tips, MediaHQ February 22, 2019

7 ways to measure the impact of PR

When a company is investing considerable time and money into PR campaigning it is important to know their methods are working, that they’re getting a clear ROI. Contemplation takes priority for businesses before investing in public relations. Consider questions like; what impact will this have on my business? How will I track its success rates? Is

Communications, Content, Digital Marketing February 20, 2019

How to use Twitter to find PR opportunities

When it comes to individual social media platforms and trying to target specific audiences it can be difficult to figure out where to put what. LinkedIn tends to be strictly business related, while Facebook has more of a family and friends feel. Twitter, on the other hand, can be very much a mixture of both.

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