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Blog

Communications, Digital Marketing, MediaHQ.com March 13, 2019

3 content marketing lessons to help your PR strategy

When it comes to content marketing, companies have realised how important engaging content is when it comes to resonating with your audience and building brand awareness. Producing and sharing captivating content is also a major part of PR. But how does it actually compare to content marketing? The definition of content marketing according to the

Awards, Branding, Communications February 27, 2019

Team behind the title: Silicon Republic

Since being founded in 2001, Silicon Republic has become Ireland’s leading news source for Science & Technology. Having won multiple awards, they are now one of Europe’s leading online publications for science, technology, engineering and maths as well as start-up news, information and resources for all people passionate about STEM. The company’s success lies behind its

Communications, Digital Marketing, MediaHQ February 26, 2019

Top 5 tools to make life easier for in-house PR teams

In-house PR teams are often juggling a number of different campaign tasks and events all at once. If half the team are offsite or working remotely, often it can be difficult to collaborate. There are many online resources available in order to help with workflow and management so that everyone is on the same page.

Digital Marketing, Media Tips, MediaHQ February 22, 2019

7 ways to measure the impact of PR

When a company is investing considerable time and money into PR campaigning it is important to know their methods are working, that they’re getting a clear ROI. Contemplation takes priority for businesses before investing in public relations. Consider questions like; what impact will this have on my business? How will I track its success rates? Is

Communications, Content, Digital Marketing February 20, 2019

How to use Twitter to find PR opportunities

When it comes to individual social media platforms and trying to target specific audiences it can be difficult to figure out where to put what. LinkedIn tends to be strictly business related, while Facebook has more of a family and friends feel. Twitter, on the other hand, can be very much a mixture of both.

Communications, Content, Creativity October 25, 2018

Top 10 tips for great PR teams – MediaHQ eBook

We know that PR and Communications teams are busy people. Balancing client work, events, managing media relations and your public image is no easy feat. Ireland’s best PR teams use MediaHQ every day to make the news. We want to share what makes their PR and media relations efforts so successful and how they get

Communications, Creativity, Digital Marketing October 10, 2018

Top tips for writing that killer subject line

Your subject line is the first impression you have on your recipient and it determines whether your email is opened, read or even clicked. That journalist/media professional you’re sending your press release to receives over 200 emails a day into their inbox, so it’s crucial that your subject line is eye-catching. Here are some tricks

Communications, Digital Marketing, eBook September 21, 2018

How to: Write Press Release Headlines – eBook

Press releases are still one of the main ways the media generate news, but when a journalist is receiving over 200 press releases a day it can be hard to get yours to stand out.  We know that sending a press release can be a daunting task. While the copy is critically important in getting

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