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Blog

Communications, Digital Marketing, Marketing September 17, 2018

Get your email pitches opened (and covered!) with these tips

As a PR Pro, writing effective email pitches is a crucial skill to have to gain that all-important media coverage. The most important thing is to get the email opened so that you can grip the journalist with your story in the body of the email. We have some of our top tips for getting

Communications, Digital Marketing, Irish Journalists September 12, 2018

Why does nostalgia marketing work so well?

In the last couple of years, there has been an increase in popular old products being relaunched with a modern twist. 90s fashion, Polaroid cameras and the Nintendo Switch are just some of the trends and products that have seen a new lease of life. These brands all recognise the true power of nostalgia.  View this

Communications, Content, Digital Marketing August 7, 2018

Print vs Digital: What are the benefits?

Print vs Digital. A classic rivalry like any other. Whether you are looking for a spread in a magazine or getting your story to a digital publication, what is the difference when pitching to traditional print media and digital media? PR pros can easily make the mistake when pitching to both print and digital media,

Communications, Content, Creativity July 16, 2018

How to successfully incorporate brand storytelling into your press release

Here at MediaHQ, we’ve seen 175,000 individual stories being shared through our press release platform since we first came into existence. From government departments to PR agencies and national charities, we have some of Ireland’s biggest organisations on our client book. 

Digital Marketing, MediaHQ, MediaHQ Features July 12, 2018

3 tips for optimising your PR deliverability

You’ve written it. You’ve had it proof-read. You’re now ready to send out your press release to your staggering media list. But are you confident that all of these journalists are going to even receive your email, never mind read it? Do you have enough of a connection to be sure? Press releases are useless

Communications, Digital Marketing, GDPR July 10, 2018

4 digital marketing trends every PR Pro needs to be aware of

When you first think of marketing, you might not always connect PR with it. However, in this new age of digital marketing, it appears as if the two are intrinsically linked. It is almost impossible to discuss PR and not mention digital marketing. As a PR Pro, you now have to be more aware of digital

Content, Creativity, Digital Marketing July 9, 2018

3 simple ways to repurpose your online content

Ever written a really good piece and it just didn’t get the traction you had hoped for? You spent hours researching, reaching out for quotes, creating a killer headline and image, and suddenly the piece is stuck in the archives never to see the light of day. Whether it’s a blog post, a press release

Communications, Content, Digital Marketing June 29, 2018

Trade Focus: How to pitch to Senior Times

As PR pros, we know how important it is to get our clients as much coverage as possible. However, we should also be aware that it is equally as important that our pitches are reaching the right publications. You wouldn’t send a release about new environmental legislation to a teenage fashion magazine now, would you?

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