5 PR tactics that do more harm than good

26.07.19

In the world of PR, there are an unlimited amount of strategies and tactics available for professionals to use when creating PR campaigns and engaging with existing and prospective stakeholders. Successful PR campaigns aim to procure good publicity through the effective use of social media and other platforms such as print newspapers or radio and digital coverage. Despite the overwhelming variety of channels available to engage with your stakeholders and communicate your campaigns key messages, a lot of people can easily get things wrong and get attention for all the wrong reasons.

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How to Use Search Engine Optimisation for Public Relations Purposes

25.06.19

The world of PR is evolving and becoming more digitised than ever before. Today, many public relations plans are dependent on a variety of digital tools which are intrinsic to any business or organisation’s success. Things like social media, digital or ambient advertising and marketing are important for brand outreach or communicating your product or services on a digital platform.

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4 ways to make your "boring" content sing

04.06.19

Let’s face it, not every company can have a product that instantly inspires the masses with the mere mention of its name, or from a glimpse of it on the shelf. Many companies produce incredibly essential and innovative products that may seem “boring” upon first glance. There have always been great ideas that needed to […]

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5 social media apps your company should be using

20.05.19

In the era of more traditional media platforms, the same brands remained dominant for decades, if not centuries. For example, The Times was established in 1785 and the BBC was founded in 1922, both of which remain behemoths of the media landscape to this day. However, in the new age of social media the popularity […]

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PR disasters

Top 3 PR disasters from the 2010s and what we can learn from them

09.05.19

With this decade nearly over, it can often be mind-boggling to think of how much has happened over the last 10 years. The media landscape has changed dramatically in the 2010’s, and yet many prominent people have still fallen victim to classic PR mistakes. Here at MediaHQ, we have compiled three lessons which can be learnt […]

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3 content marketing lessons to help your PR strategy

13.03.19

When it comes to content marketing, companies have realised how important engaging content is when it comes to resonating with your audience and building brand awareness. Producing and sharing captivating content is also a major part of PR. But how does it actually compare to content marketing? The definition of content marketing according to the […]

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Team behind the title: Silicon Republic

27.02.19

Since being founded in 2001, Silicon Republic has become Ireland’s leading news source for Science & Technology. Having won multiple awards, they are now one of Europe’s leading online publications for science, technology, engineering and maths as well as start-up news, information and resources for all people passionate about STEM. The company’s success lies behind its […]

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In-house PR

Top 5 tools to make life easier for in-house PR teams

26.02.19

In-house PR teams are often juggling a number of different campaign tasks and events all at once. If half the team are offsite or working remotely, often it can be difficult to collaborate. There are many online resources available in order to help with workflow and management so that everyone is on the same page. […]

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7 ways to measure the impact of PR

22.02.19

When a company is investing considerable time and money into PR campaigning it is important to know their methods are working, that they’re getting a clear ROI. Contemplation takes priority for businesses before investing in public relations. Consider questions like; what impact will this have on my business? How will I track its success rates? Is […]

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