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Blog

Branding, Communications, Content January 3, 2019

10 ways to transform your PR in 2019

It’s a new year. The early days of January are a hopeful time to look at how your organisation can achieve better results in 2019. Here are 10 ways to transform your PR: Focus on a few things and set objectives You won’t achieve success unless your set goals. One of the biggest missteps is

Brand Storytelling, Branding, Christmas December 11, 2018

2018’s top 5 Christmas campaigns

Each year sees the standard rising for companies creating Christmas campaigns. Some of these stories are a continuation of beloved characters from previous years, others are brand new. As competition mounts to create the most magical Christmas campaign, we picked out five brands that have crafted the best story using originality, humour and emotion. Aldi

Branding, Communications, Marketing November 22, 2018

The importance of a good brand

What do we firstly think of when we hear the word branding? Does our mind automatically provoke the notion that branding is nothing more than logos and graphic design? Or are we infused with the idea that branding is restricted to international corporations? If so we swiftly need to change that perception. A business’s logo

Branding, Communications, GDPR October 19, 2018

Planning your 2019 PR Budget – here’s 3 trends to consider

At MediaHQ – we work with In-House PR teams in some of Ireland’s busiest Press Offices – organisations like the House of the Oireachtas, Paddy Power, Dublin Airport, and the Cancer Society to name just a few. So what do you need to put in your 2019 budget? Here are three ideas: Story transformation Story transformation

Brand Storytelling, Branding, Communications August 14, 2018

Is brand loyalty an ancient myth?

What is brand loyalty? My grandmother was a creative and talented baker. When it came to her baking equipment she was loyal to one brand, and could not hear (let alone utter herself) a negative word about them. Throughout the late 1960s and 1970s she collected every piece she could to go with her Kenwood Chef

Branding, Communications, Content July 31, 2018

How being unorganised is killing your digital marketing efforts

Whether you are a dedicated digital marketing professional or digital marketing is just a smaller part of your role, being organised is the key to keeping your workflow smooth and effective. Without an organised system, you are more than likely just throwing your resources into the wind and hoping for the best. An organised digital

Branding, Communications, Digital Marketing November 16, 2017

The Best Black Friday Marketing Campaigns

On Tuesday night, Amazon announced that their Black Friday deals will be available from November 17th, a full week before the official Black Friday date. It seems that every year, the international retail superstars like Amazon make earlier and earlier starts on their Black Friday marketing campaigns and last night’s announcement is no exception. Some

Branding, Communications, Humour October 25, 2017

5 Delightfully Creepy Halloween Campaigns

Halloween is nearly here. The day holds special significance in Ireland because it was here that many of our favourite spooky traditions began, from jack o’ lanterns (which used to be made with turnips before the holiday was brought to America) to bobbing for apples. Halloween evolved over the years from the Celtic New Year,

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