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Blog

Brand Storytelling, Branding, Communications July 4, 2019

How to be an independent freelance PR pro

At MediaHQ, we know all about the PR industry. PR professionals need to be media savvy, creative, people people. They are responsible for raising a company’s positive media coverage, building relationships with key people and managing a company’s reputation by actively counteracting any negative publicity that could damage their name. They are in charge of

Branding, Changes, Communications June 21, 2019

How to get the most out of the longest day

Today, marks the first day of summer with 16 hours and 38 minutes of daylight. Pagans have celebrated summer solstice, the longest day of the year, for thousands of years. At MediaHQ, our main goal is to help you make the news. In order to do this, we take the grunt work out of media

Brand Storytelling, Branding, Content June 4, 2019

4 ways to make your “boring” content sing

Let’s face it, not every company can have a product that instantly inspires the masses with the mere mention of its name, or from a glimpse of it on the shelf. Many companies produce incredibly essential and innovative products that may seem “boring” upon first glance. There have always been great ideas that needed to

Branding, Communications, MediaHQ.com April 9, 2019

5 Tips for making sure your release is media ready

Press releases are one of the most important items produced by any business. If done correctly they will get your company’s name in the headlines, exponentially increasing brand awareness. Journalists receive hundreds of press releases every day, and here at MediaHQ we know that this makes it difficult to get noticed. To help your company

Awards, Branding, Communications February 27, 2019

Team behind the title: Silicon Republic

Since being founded in 2001, Silicon Republic has become Ireland’s leading news source for Science & Technology. Having won multiple awards, they are now one of Europe’s leading online publications for science, technology, engineering and maths as well as start-up news, information and resources for all people passionate about STEM. The company’s success lies behind its

Branding, Instagram, Irish Blogs February 12, 2019

3 steps to improve brand awareness

ChapStick, Hoover, JetSki, Speedo, Aspirin, Kleenex. These are all examples of brands that own the market. Due to the popularity of these proprietary labels, they have become the generic name used synonymously with a general class product. These companies have invested time and effort into their branding strategies making them top of the market. Not

Branding, Communications, Content January 3, 2019

10 ways to transform your PR in 2019

It’s a new year. The early days of January are a hopeful time to look at how your organisation can achieve better results in 2019. Here are 10 ways to transform your PR: Focus on a few things and set objectives You won’t achieve success unless your set goals. One of the biggest missteps is

Brand Storytelling, Branding, Christmas December 11, 2018

2018’s top 5 Christmas campaigns

Each year sees the standard rising for companies creating Christmas campaigns. Some of these stories are a continuation of beloved characters from previous years, others are brand new. As competition mounts to create the most magical Christmas campaign, we picked out five brands that have crafted the best story using originality, humour and emotion. Aldi

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