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Communications, Journalism, Media February 6, 2019

Donald Tusk’s sound byte mistake—when the tail wags the dog

By now you will have heard European Council President Donald Tusk sharing his thoughts on Brexiteers. In a press briefing after meeting Ireland’s Taoiseach Leo Varadkar he uttered these very striking words: “I’ve been wondering what that special place in hell looks like, for those who promoted Brexit, without even a sketch of a plan

Communications, Politics, PR November 8, 2016

Communications Lessons from the US Presidential Election

Today’s the day. Throughout the 2016 presidential election we have seen many stories unfold, and we have learned key lessons from the candidates and their teams, sometimes what to do and other times what not to do. The 140 character candidate The 2016 race to the White House has seen memes and hashtags being central

Communications, Opinion, Politics September 9, 2016

4 reasons why John Halligan’s ‘boy who cried wolf routine’ is a poor way to communicate

This week saw Independent Alliance Minister John Halligan threaten, for what seems like the umpteenth time, to pull out of Government. The reason, this time, was his rejection of an independent report on cardiac services in Waterford Regional Hospital. Here are the four reasons I think Minister Halligan’s ‘boy who cried wolf routine’ is a

Journalism, Media, Politics September 8, 2016

Why PR in the US Presidential race comes up Trump

A good PR strategy is key when it comes to politics, it’s vital to get media attention to try and sway the public’s opinion, and sure, advertising can get you out there but earned media attention is so much more powerful. Although the POTUS chase seems to be neck and neck, the latest poll has

Communications, News, Politics June 29, 2016

4 valuable PR lessons from Brexit

Last Friday morning we woke to a shock discovery – The people of Britain have voted to leave the EU. Although the stock-market has taken a hit and the Sterling is at a record low, there are some valuable PR lessons to be learned.  1. Never assume people understand  Many critics say that remain campaigners

News, Politics, Press Release June 24, 2016

5 on Friday – Most viewed Brexit stories

Today’s biggest news story is undoubtedly the UK’s decision to leave the European Union.  Here is a look at the most viewed Brexit stories that has helped share today.  Irish motor trade facing challenges in the wake of Brexit This story contained a warning from, that a surge in cheap UK imports may see

Politics, PR March 22, 2016

How to prepare for a political PR crisis

Every PR pro experiences a dreaded crisis at some point. They are difficult times, testing the true stability of a communications team. But nothing is more toxic than a political PR crisis—as they say, a week is a long time in politics, and a week on the wrong side of the news agenda can cost

Journalism, Online, Politics February 23, 2016

Cut the jargon – 5 buzzwords to banish from your next release

We are in political silly season when all we hear is campaign jargon from fiscal space to momentum and recovery. Wouldn’t it all be much easier if they cut the jargon and used real words? We believe the same should be applied to PR. The purpose of sending a release is for the reader to

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