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Blog, News, Politics July 29, 2019

PR lessons from the Conservative leadership contest

Once Theresa May announced her resignation on May 24, it was clear that the next two months would be a gold mine for those who love the world of PR. With nine candidates having officially jumped into the race, the following weeks of successive votes narrowing down the list of candidates to two was an

Media,, Politics July 23, 2019

How PR decided who took part in the Democratic debates

On June 26 and 27, the first TV Democratic debates signalled the start of the 2020 US Presidential race. Over the course of two nights, 20 candidates attempted to make their case and ignite a boost in their polling numbers. However, with 271 Democratic candidates filing to run, having gotten on the stage at all

Irish Journalists, Irish Times, June 20, 2019

Top 3 journalists covering the refugee crisis

Today marks World Refugee Day, and to commemorate this, we have devised a list of our top three journalists who have actively covered the crisis. Each one offers a comprehensive insight into ongoing events and the lives of Asylum seekers and those who are living in direct provision in Ireland.

Communications, Journalism, Media February 6, 2019

Donald Tusk’s sound byte mistake—when the tail wags the dog

By now you will have heard European Council President Donald Tusk sharing his thoughts on Brexiteers. In a press briefing after meeting Ireland’s Taoiseach Leo Varadkar he uttered these very striking words: “I’ve been wondering what that special place in hell looks like, for those who promoted Brexit, without even a sketch of a plan

Communications, Politics, PR November 8, 2016

Communications Lessons from the US Presidential Election

Today’s the day. Throughout the 2016 presidential election we have seen many stories unfold, and we have learned key lessons from the candidates and their teams, sometimes what to do and other times what not to do. The 140 character candidate The 2016 race to the White House has seen memes and hashtags being central

Communications, Opinion, Politics September 9, 2016

4 reasons why John Halligan’s ‘boy who cried wolf routine’ is a poor way to communicate

This week saw Independent Alliance Minister John Halligan threaten, for what seems like the umpteenth time, to pull out of Government. The reason, this time, was his rejection of an independent report on cardiac services in Waterford Regional Hospital. Here are the four reasons I think Minister Halligan’s ‘boy who cried wolf routine’ is a

Journalism, Media, Politics September 8, 2016

Why PR in the US Presidential race comes up Trump

A good PR strategy is key when it comes to politics, it’s vital to get media attention to try and sway the public’s opinion, and sure, advertising can get you out there but earned media attention is so much more powerful. Although the POTUS chase seems to be neck and neck, the latest poll has

Communications, News, Politics June 29, 2016

4 valuable PR lessons from Brexit

Last Friday morning we woke to a shock discovery – The people of Britain have voted to leave the EU. Although the stock-market has taken a hit and the Sterling is at a record low, there are some valuable PR lessons to be learned.  1. Never assume people understand  Many critics say that remain campaigners

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