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Blog

Media Changes, MediaHQ.com, News May 21, 2019

The lasting power of print media

On Sunday, March 25, 2018, Facebook ran a full page printed ad in a number of newspapers, including The Observer and the Sunday Times. The ad was an apology letter for the Cambridge Analytica scandal that saw the data of 87 million Facebook users breached. With the company’s stock plummeting, and high-profile individuals telling users

Media, MediaHQ.com, News May 15, 2019

How to get results on a slow news day

A slow news day. The dreaded words anyone in the PR industry fears to hear. There are days when there are not enough hours in the day to get all the stories covered and other days you would be searching for one newsworthy story. Here at MediaHQ, we have you covered on to how to

Brand Storytelling, Communications, Media Relations May 8, 2019

Case Study : The Irish Red Cross

Here at MediaHQ, we see hundreds of press releases being sent from our system on a weekly basis. Government organisations, PR agencies, charities and in-house PR teams from top organisations in Ireland use our system to get their message to the media and make the news. With World Red Cross Day taking place on the

Content, How To Content, Media Tips May 1, 2019

How to make your press release work hard to get the coverage you’re looking for

For world worker’s day, we’re not the only ones who should be working but your press release too! However, it can be difficult to get your work up to the standard you’re looking for. You might often find yourself in a slump distributing the same old, dull press releases proving a difficult cycle to remove

Communications, Creativity, How To Content April 2, 2019

How to deal with negative press coverage

With so much emphasis now placed on social media and digital marketing, sometimes things can go askew. Someday you, your organisation or both may find themselves attacked from all sides by negative public attention. Whether it’s an ill-timed tweet or negative feedback from customers, the way you handle a negative story can make all the difference.  Here are our

5 minutes with the media, Communications, Irish Journalists March 27, 2019

5 Minutes with the Media–Conor Shields

Here at MediaHQ, we like to sit down with Irish journalists to gain a behind the scenes look at the industry and get the inside scoop. In our latest 5 Minutes with the Media interview, we speak to London based journalist (and former MediaHQ staff member!) Conor Shields, all about his experiences in the industry,

Communications, Content, Creativity March 25, 2019

How to build targeted media lists

Are you sending out your press releases to the same list of hundreds of contacts that you’ve kept for years? Are you getting a huge bounce rate every time you send out a press release? Chances are the majority of those contacts are no longer working in the same job, are completely irrelevant to your

Communications, Creativity, MediaHQ Features March 21, 2019

What’s a News Diary and how can you use it effectively?

Here at MediaHQ.com, our press release distribution platform contains a News Diary feature available to our customers. The News Diary is a calendar that is packed full of significant events and occasions as well as some weird and wonderful days that are compiled by our in-house research team. The calendar view can be broken down by

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