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Blog

Communications, Digital Marketing, Marketing September 17, 2018

Get your email pitches opened (and covered!) with these tips

As a PR Pro, writing effective email pitches is a crucial skill to have to gain that all-important media coverage. The most important thing is to get the email opened so that you can grip the journalist with your story in the body of the email. We have some of our top tips for getting

Communications, GDPR, Journalism September 14, 2018

3 unexpected consequences of GDPR

With the General Data Protection Regulation firmly in place, the onslaught of consent emails has finally calmed down. While the regulation is great for individuals to take back control of their personal data, there have been some, eh annoyances, since the GDPR kicked in. Here are three unexpected consequences that came after the deadline: Accept

Communications, Content, Marketing September 13, 2018

When and why should your businesses send out press releases?

Often people have the perception that Public Relations should only be carried out by large organisations or those with big budgets. In reality, PR should be carried out by everyone.  The thoughts of sending out a press release and contacting the media can be extremely daunting for anyone, never mind those just starting out. It’s why

Communications, Digital Marketing, Irish Journalists September 12, 2018

Why does nostalgia marketing work so well?

In the last couple of years, there has been an increase in popular old products being relaunched with a modern twist. 90s fashion, Polaroid cameras and the Nintendo Switch are just some of the trends and products that have seen a new lease of life. These brands all recognise the true power of nostalgia.  View this

Communications, PR Tips, Social Media September 11, 2018

Digital Survival Guide: How to tackle a social media disaster

A social media disaster can crop up out of nowhere, it can be as simple as a poorly timed tweet, a response made without thinking or an employee accidentally posting on the company page instead of their own (if you have ever been in charge of more than one Twitter or Instagram account you know

Communications, Media, PR September 7, 2018

Why does a PR Pro need an editorial calendar?

An editorial calendar is more than just planning for monthly press releases. It should incorporate your blog posts, press releases, social media posts, email newsletters etc. These are normally planned out on a monthly/quarterly basis.  Editorial calendars are never going to be concrete plans, as things will change and news will happen. However, they act as

Communications, MediaHQ Features, MediaHQ.com August 30, 2018

How do you make the news? Irish Cancer Society Case Study

Here at MediaHQ, our goal is to connect your story with the media on one unified platform. We see 100s of press releases being sent from our system on a weekly basis, and it’s fascinating to see the stories from our clients a few seconds before they make the media. From government organisations, national and international

Communications, Content, PR August 24, 2018

Team Behind The Show–Newstalk’s Breakfast Briefing

Newstalk are set to launch their new morning news show, Breakfast Briefing on Monday 27th at 6am. The programme is to target the early morning commuter looking to start the day. Breakfast Briefing broadcasts every weekday from 6–6.30am. Andrea Gilligan – Presenter  Andrea has been working at Newstalk for the past five years, primarily as

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