In the era of more traditional media platforms, the same brands remained dominant for decades, if not centuries. For example, The Times was established in 1785 and the BBC was founded in 1922, both of which remain behemoths of the media landscape to this day. However, in the new age of social media the popularity
ChapStick, Hoover, JetSki, Speedo, Aspirin, Kleenex. These are all examples of brands that own the market. Due to the popularity of these proprietary labels, they have become the generic name used synonymously with a general class product. These companies have invested time and effort into their branding strategies making them top of the market. Not
It’s no secret that technology has completely changed the way people do business today, especially in the world of PR. Over the past decade, we’ve seen a major shift from sending out memos and letters, to sending out emails, tweets and posts to your newsfeed. But along with this new age, effective way of doing
Here at MediaHQ, we know first hand how powerful social media platforms have become, particularly for businesses around the world. This holds especially true in an industry like public relations, where it is used as the umbilical cord connecting an organisation to its ever-hungry public. Social media has helped businesses not only promote themselves but
The difference between a good organisation and a great one lies in the hands of the Gods–or as we like to call them here at MediaHQ, the PR professionals. Public Relations is about building positive relationships with the public in order to obtain and maintain a good name for yourself and for your company. PR effects
I’m Julia Okoye. A transition year student in Loreto Secondary School, Balbriggan on work experience with MediaHQ. Here are 5 ways I suggest you use Instagram for better PR Results. Instagram is a firm favourite among many audiences, PR pros need to know how to use the social media app for better PR results. Instagram
Conor Hawkins takes a look at some of the ways brands can maximise their Instagram accounts to reach out to the public.
Anyone who uses Instagram will have noticed its new ‘stories’ feature, which is exactly like Snapchat’s. While some users are still unsure about this new development, believing it is ripping snapchat off or that this isn’t what Instagram is for, brands are absolutely loving it. There’s a few reasons for this. Most of them are