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Blog

Communications, Content, Marketing January 7, 2019

If you’re boring it’s your own fault, here’s how to change it

I finished business school at 23 years of age and I was ready for the world—equipped with a degree in marketing and agribusiness. I really wanted to make a dent in the world, but like most college graduates I wasn’t really sure just how I was going to do it. My first job after college

Branding, Communications, Marketing November 22, 2018

The importance of a good brand

What do we firstly think of when we hear the word branding? Does our mind automatically provoke the notion that branding is nothing more than logos and graphic design? Or are we infused with the idea that branding is restricted to international corporations? If so we swiftly need to change that perception. A business’s logo

Communications, Creativity, Marketing November 21, 2018

5 things all creative people do

When it comes to creativity, a lot of people correlate it with being artistic. However, creativity comes in all shapes and forms, not just your ability to hold a paintbrush. But that doesn’t mean that you won’t fall victim to boredom or hit a creative block. But what is it that creative geniuses do that

Communications, Creativity, How To Content November 13, 2018

Top tips for effective Media Relations

Carrying out media relations is a huge part of a PR pros job. The news is never a static thing. With updates coming in constantly and journalists trying to keep track of everything to cover under time constraints and deadlines, the best thing you can do is make their lives as easy as can be.

Communications, Content, Creativity November 9, 2018

4 ways to inspire creativity in your PR practices

Creativity is what will make a great PR Pro stand out from a good one. In the Communications industry, everyone is competing for media attention, but not everyone can make themselves heard. If you’re doing exactly the same as everyone else, how do you think you’re going to achieve different results from anyone else? Creativity

Media Relations, MediaHQ, News November 2, 2018

3 awesome opportunities for a November press release

November is one of those in-between months where there isn’t much going on. It’s really too early for anything Christmas based and the miserable mood is getting to everyone. With this middle month slump in mind here are just three of many weird and wonderful excuses for a heartwarming winter press release you’ll find in our News Diary. November

Communications, Media, Media Relations October 30, 2018

Bring your PR strategy back from the dead this Halloween

Halloween is just around the corner which means the veil that separates our world from the spirit world is at its thinnest.  But what’s scarier than zombies walking around our neighbourhoods at night preying on the living? A current PR strategy that has been dead for years. Here are four tips to becoming the Victor

Communications, Media, Media Tips October 26, 2018

How to ensure your PR campaign is no tricks and all treats this Halloween

When it comes to Halloween not everyone is a fan of the tricks that come along such as scary costumes, creepy decorations and questionable haunted houses.  But I think one thing most people can agree on is that we all love a little bit (or a lot) of the treats that come along with Halloween,

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