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Communications, Journalism, August 20, 2018

5 steps to a killer PR pitch

Have you ever wondered why some ideas for PR pitches to journalists succeed and some fail miserably? And is there a way to inject a bit of science into it and give your next pitch a better chance of succeeding. I started out in a political press office in Dublin on January 4 1999. Over the

Changes, Media Relations, MediaHQ August 6, 2018

Monday’s MediaIQ: How to draft a press release directly from the News Diary

Welcome to the start of a new weekly series here at MediaHQ: MediaIQ (get it?). Each week we’ll be bringing you a new helpful tutorial fresh from the MediaHQ research team to help you become a pro on our platform. This week we’re having a quick look at drafting press releases directly from our News

Media Tips, PR Tips, Tips July 4, 2018

6 simple steps for mastering digital PR

PR is changing rapidly. Traditional PR has fallen out of favour, and digital PR has entered the mainstream. The digital realm has changed PR — press conferences and print releases are no longer the be-all and end-all. Digital PR has more similarities than differences to traditional PR, but these differences can make a huge impact

GDPR, Lists, Media June 25, 2018

Are your media lists a PR peril?

Media lists can become great hulking things. Left to their own devices, they can sprawl into huge, unwieldy tools that are often more trouble than they’re worth. For a PR pro, an unchecked media list can spell disaster. The best defence against media list catastrophe is a live list. A live list involves making a

Communications, How To Content, Media Intelligence June 8, 2018

3 surprising things we’ve learnt since GDPR

The General Data Protection Regulation era is firmly in place and with that, we’ve seen changes to how a lot of companies operate, particularly in terms of email and cookie consent when visiting websites. This has even gone so far that some non-European companies/publications have decided to no longer allow European visitors onto their website

Grammar Happy, Press Release, Tips May 1, 2018

Grammar Happy: Is your grammar in a good mood?

Keep your copy clean with our latest Grammar Happy post — learn how to identify the indicative, imperative and subjunctive moods. Moody people are difficult to read. One second you might be on their good side, but the next second you might be on the ground. When someone’s mood is constantly changing, it can be difficult to figure

Creativity, PR, PR Tips April 17, 2018

What role does creativity have in PR?

Creativity is the life’s blood of PR–it’s the heart and soul of every PR professionals work. It’s not a skill, but rather a way of operating that can be learned. In the industry, everyone is competing for media attention, but not everyone can make themselves heard. If your approach isn’t innovative, how will you ever

Communications, Content, Journalism April 9, 2018

7 tips for writing the best press release headline

When you write a press release, the headline is everything. Those 60 to 100 characters are what make or break it. If your headline does not entice the readers to click on it, the press release is headed straight for the press release graveyard. Don’t know what that is? Read our article on online newsrooms

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